MARKETING EXECUTIVE
Job Description
Job title: MARKETING EXECUTIVE
Company: 3D Personnel
Job description: MARKETING EXECUTIVE
LISBURN OR SOUTH DONEGAL
We have been working with this client for over 15 years. They are a world leading manufacturing company, manufacturing products that are used widely across the world in the Healthcare, Aviation and environmental industries. They have grown and developed their skilled workforce exponentially over that time and are regarded as one of the best companies to work for in the area.
To aid them in their existing growth, they wish to appoint an experienced Marketing Executive to join them on a permanent basis.
Overview:
The successful candidate will be highly motivated, well organised and passionate in overseeing the company’s marketing function with a focus on cultivating the customer’s interest in our products in ways that strengthen our reputation and facilitate our continuous growth.
Key Responsibilities:
- Management and creation of content for the company website, ensuring that information is SEO friendly, up to date and relevant.
- Ensuring analytics insights are constantly used to optimise onsite journeys.
- Analysing eCommerce Sales and Margin and optimise based on findings.
- Ensuring consistent reviews and enhancements of website content and user experience to drive frequency of visits, effective product cross-selling, and increased basket AOV.
- Working cross-departmentally with the customer care team to ensure consistently high satisfaction levels in developing and executing promotional calendars and campaigns.
- Working with the outsourced web development team to troubleshoot issues and formulate, develop and test new/enhanced product initiatives.
- Oversee the planning, development, and creation of digital and print collateral.
- Liaising with the management team to successfully create and implement marketing initiatives.
- Planning, organisation and coordination of promotional activities.
- Digital Marketing: Manage and optimise digital marketing campaigns, including PPC, SEO, email marketing, and social media advertising.
- Management of company CRM and ongoing development of this as the core tool for ongoing sales and business expansion
- Processing and management of online orders using company ERP system.
- Management of the corporate organic social media strategy through content creation and content scheduling (Instagram, Facebook, Twitter & LinkedIn).
- Support the sales director to ensure the sales process is adhered and provide reporting assistance.
- Manage direct company communications (emails and telephone)
- Organising and attending trade shows and exhibitions.
- Other projects and duties which the company deems suitable for the position.
Knowledge and experience:
Requirements:
- A marketing qualification or at least 2 years administrative experience in a marketing support role.
- A good understanding of SEO best practices.
- Experience with Sage 200 / CRM is advantageous.
- Excellent Microsoft Office / IT skills.
- Website / Social Media content development experience.
- Proven experience in building effective relationships.
- Personal Attributes:
- Have a positive, proactive ‘can do’ attitude.
- Be confident, dynamic and creative.
- Have excellent organisation skills.
- Have an ability to prioritise and a high attention for detail.
- Have excellent communication skills, both written and oral.
- Ability to work independently and as part of a team.
