CRM & Email Marketing Manager

Marketing
January 5, 2024

Job Description


Job title: CRM & Email Marketing Manager

Company: People Marketing Fashion Recruitment

Job description: Description

This is a unique opportunity to join a luxury fashion brand, based in Central London. They are looking for a confident, analytical CRM Exec looking to take a step up, or an established CRM Manager, looking for a new challenge, you will work with the Head of Ecommerce, on the development and role out of seasonal Email Marketing and CRM Strategies that drives engagement, conversion, and retention, You will champion customer insights, and be instrumental in building relationships through seamless communications. You will be passionate about the brand, and have previous experience in a similar role in Luxury / premium fashion.

CRM & Email Marketing Manager – The Role

  • Work with Ecommerce Manager to develop a CRM and email marketing strategy that enhances the customer’s journey and helps drive loyalty and conversion through brand message and storytelling.
  • Coordinate the email communication calendar with marketing and trade plans.
  • Manage the building, scheduling, testing and optimisation of email campaigns, creating copy, creative content.
  • Optimise CRM and email marketing initiatives through continuous testing, tracking and reporting.
  • Oversee database management including database cleanliness and development of data segmentation strategies
  • Establish email performance benchmarks, summarise key insights, and recommend actions to improve email performance
  • Manage and monitor performance and work on continued development of the VIP Loyalty program and constantly review similar initiatives
  • Stay up to date with the latest innovations within CRM and tech.
  • Support the delivery of weekly and monthly campaign performance reports
  • Support and educate colleagues across the business on general CRM principles, developing and sharing insights and embedding best practices

CRM & Email Marketing Manager– The Person

  • Positive attitude and enthusiasm for luxury fashion
  • Knowledge of Adobe, HTML and Microsoft packages
  • Experience in running Referral and Loyalty Programs and Email Marketing.
  • Working knowledge of email/marketing platforms (Ometria experience is preferred).
  • Confident with analytics tools and a strong understanding of tracking and conversion optimization
  • Editorial Copywriting skills is desirable
  • Creative thinker with excellent communication skills
  • Team player with ability to manage multiple projects and a fast paced environment
  • Additional language skills are beneficial (German, French, Japanese).

Please submit via email a CV and a covering letter in a word document format stating current salary to Kathryn – k.barksby@peoplemarketing.co.uk

We regret that due to the high amount of interest that we receive for each of our vacancies, if you do not hear from one of our consultants within 5 days then unfortunately you have not been shortlisted for this role. Please continue to check our website for any other roles which may be of interest.

Expected salary:

Location: London

Job date: Thu, 04 Jan 2024 23:19:46 GMT

Apply for the job now!

Location

Related Jobs