Digital Advertising Team lead – 6 month contract

Job Description

Job title: Digital Advertising Team lead – 6 month contract

Company: SmartRecruiters

Job description: Company Description

This is a 6-month maternity cover contract

SmartRecruiters is a values-driven, global-minded, and well-funded tech employer on a mission to connect people to jobs at scale. As a global leader in enterprise recruitment software, SmartRecruiters offers a cloud-based global Hiring Success platform that allows teams to attract, select, and hire the best talent. 4,000 companies worldwide rely on SmartRecruiters to achieve hiring success—including brands like Bosch, LinkedIn, Skechers, and Visa—using recruitment marketing, CRM, AI, ATS, and a marketplace of 600+ connected vendors all within one scalable platform.

We are proud to offer a collaborative, diverse, and remote-friendly work environment, as well as competitive salaries and generous equity. We believe in promotion from within, so high performance can lead to upward mobility. Needless to say, we make sure you’re taken care of. Our inclusive office environment welcomes and respects all.

SmartRecruiters enables Hiring Without Boundaries™ by freeing talent acquisition teams from legacy applicant tracking software. SmartRecruiters’ next-generation platform serves as the hiring operating system for 4,000 customers like Bosch, LinkedIn, Skechers, and Visa. Companies with business-critical hiring needs turn to SmartRecruiters for best-of-breed functionality, world-class support, and a robust ecosystem of third-party applications and service providers.

Our customers want to transform their talent operations and processes to meet their evolving business priorities. Through the value of the SmartRecruiters’ Talent Acquisition Suite and professional services, we are positioned to deliver on their needs and ensure they acquire the best talent to achieve business success.

Job Description

This role is responsible for leading the delivery and development of SmartRecruiters digital advertising offering. This role sits within our client-facing Talent Attraction team whose primary role is to generate high quality, relevant applications (candidates) for our customers by using digital advertising to raise awareness and drive performance of our customers’ careers sites.

The Digital Advertising Team Leader will be responsible for both our managed, programmatic, job advertising service, SmartJobs, and the delivery of Google advertising, both adwords and display campaigns. Where appropriate these two mediums should be combined for the benefit of our customers.

This role has one direct report, a senior digital advertising specialist. This is critical role within the team and has four key areas of responsibility:

• Customer satisfaction: Ensuring that the team provides insight and explanation for the results delivered and that customer expectations are managed and exceeded.
• Renewals: All our customers are on a 12 month contract and the service provided by the team will have a direct impact on whether or not the customer renews their contract. While not directly responsible you will be able to influence the outcome of these contract renewals..
• Development of our offering: While the role is primarily about delivering results to our customers it is still important to develop our advertising offering and this will be an important part of the role.
• Development of delivery team and processes: Performance management of a team of advertising professionals to ensure they deliver a great service to our customers.

Key results within the role are:

• Build strong relationships with customers so that they regard SmartRecruiters as experts in digital recruitment advertising.
• Onboard new customers and set up the required tracking to be able to report on results effectively. Integrating all data sources to gain comprehensive insights into the complete candidate journey, while also addressing tracking issues and fulfilling customer requests for additional tracking configuration.
• Manage our programmatic media partners to ensure they are consistently improving campaign performance for our customers.
• Work closely with Search Marketing colleagues to ensure that customers purchasing SEO, Content and Digital Advertising receive a world class service from the team and that insights and learnings from each customer are shared around the team.
• Advise – Provide custom recommendations on budget allocation to our largest, strategic customers.

Qualifications

• 2+ years people management experience
• 4+ years experience with a recruitment or a digital advertising agency
• 1+ year experience of optimizing and delivering programmatic advertising campaigns
• 4+ years experience of optimizing and delivering Google Adwords and Google Display campaigns
• Excellent understanding of Google Tag Manager, Google Analytics GA4, Google Ads, Google Search Console and Looker Studio
• Strong digital job advertising knowledge (duration-based *and* performance-based media)
• Experience of integrating Google Advertising with other Search Marketing tactics such as content marketing and search engine optimisation
• Strong presentational and communication skills
• Comfort with data analysis and reporting
• Creativity and flexibility as we evolve and grow our advertising offerings
• Business development/sales/account management experience

Additional Information

SmartRecruiters is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Expected salary:

Location: United Kingdom

Job date: Thu, 04 Jan 2024 23:34:16 GMT

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