Education Marketing Executive

Job Description

Job title: Education Marketing Executive

Company: Product Marketing Alliance

Job description: The Company:

When it comes to digital communities, is leading the way. Product marketing, sales enablement, product-led growth, AI, customer success, CMOs; you name it, we’re home to thriving communities for them all.

Why join us?

At The Alliance, community is at the core of everything we do, so we know better than most that communities are diverse spaces with people from all walks of life. Ensuring that we reflect this in our team is essential to us.

The Role

With 70,000+ professionals part of our communities and a never-ending supply of content, courses, events, and memberships, we’re looking for a Marketing Executive to contribute to our education marketing strategy. This is an exciting role that will focus on driving awareness and sales for our courses and memberships, collaborating with the rest of the education marketing team. If you’re looking to join a fast-growing startup and be at the forefront of redefining education excellence, with a fun and engaging team, click apply.

In this role you will focus on..

Multi-channel Marketing: Coordinate and execute multi-channel campaigns with support from the Head of Marketing. Contribute to the overall marketing plan and participate in wider marketing initiatives.

Consistent Quality: Deliver online and offline activity ensuring key messages/initiatives are consistent, on-brand, on budget, and on time. Create and optimise landing pages, email sequences, and other marketing channels using a variety of marketing platforms and tools.

Cross-Functional Collaboration: Cultivate strategic partnerships and co-marketing initiatives. Work with the Paid Media team to create compelling multi-channel campaigns, with the Course team to ensure alignment of messaging and priorities, and with the sales team to optimise leadgen.

Affiliate Marketing: Expertly execute affiliate campaigns, engaging speakers, sponsors, and media partners to drive targeted attendance and revenue.

Measure, Analyse, Optimise: Evaluate campaign performance and report on campaign performance against agreed-upon metrics and stay informed about industry trends, fostering continuous improvement.

Requirements:

If the below sounds like you – we’d love to hear from you:

Marketing Basics: At least 1 year of experience in executing marketing campaigns. Experience executing and planning email campaigns

Great copywriting and verbal communication skills.

You want ownership in your role from the beginning and are ready to level up.

You expertly balance and prioritise your daily to-do’s, as well as your short-term and long-term planning

You are an extraordinary teammate always willing to jump in and offer support and say “yes” to taking on new things

Experience using ESPs & CRMs, and basic Google Analytics understanding (desirable)

Core Benefits:

Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday

Private Medical & Dental

Life Insurance: (4 x salary)

Early bird or night owl? Our flexible hours policy allows you to structure your work for when your most productive

Extensive tech gear kit

Wellbeing Benefits:

On-demand therapy, coaching & mental fitness via

Heavily subsidised gym membership via

Cycle to work & Workplace Nursery schemes

Flexible benefits via the platform (Allowance is to spend on anything that makes you happy. £600 annually in year 1 – scaling year on year up to £1,980+)

Learning & Development:

Personal L&D budget (£500 annually in year 1 – scaling year on year up to £3000+)

Volunteer & L&D Days: 1 paid day per quarter for either L&D or Volunteer activities

Community and Inclusion

We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done – and we promise to continue striving for inclusivity every day.

If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you.

We are The Alliance – in more ways than one.

Expected salary:

Location: United Kingdom

Job date: Sat, 16 Dec 2023 23:38:54 GMT

Apply for the job now!