Head of Marketing

Job Description

Job title: Head of Marketing

Company: Avery Healthcare

Job description: We are seeking a dedicated and detail-oriented Head of Marketing to join Avery Healthcare’s Group Reporting team, working within the senior Avery team to design, fulfil and implement multi-channel marketing plans through the company’s marketing team and third-party agencies, supporting Avery Operations with a focus on sustained high occupancy for both the care homes and independent living communities. To be both a strategist as well as hands-on with team objectives to ensure the effective delivery of individual campaigns through to the overall plan.

Responsibilities

• Management of the Marketing team and agencies to meet business needs in off-line and online activities, marketing campaign calendar and home’s promotional events

• Ensuring tasks and projects are prioritised effectively and delivered on time and on budget
• Oversee all BAU collateral and merchandise from design to print and production
• Overall management of the website, CMS and social media channels
• Responsible for overall campaign design, including home refurbishment and new build launch plans
• Contribute original creative ideas towards the company’s overall marketing strategy

• Oversee brand management and guidelines
• Ensuring a strong, consistent message across all channels through the voice of the brand(s) that also reflects our values
• Applicable to both the Avery care homes, Hawthorns independent retirement living communities
• Identify new ways to build awareness and reach the target B2C audience(s) and respond to market changes
• Use mystery shopping, profiling, feedback and analytics to understand the customer journey and experience
• Understand the competitor landscape to maintain comparative and competitive advantage
• Evaluate marketing and occupancy reports and provide recommendations based on the data
• Regularly review and propose improvements to processes and procedures within Marketing
• Ensure that all communications are CMA, GDPR and brand-compliant
• Participate in the quarterly and annual planning of company objectives and represent and drive marketing objectives into the broader business strategies

• Support and advise on the marketing plans and opportunities as agreed with Ops
• Ensure the approval process for marketing invoices is accurate and timely, managing annual budgets
• Support all Directors

Great Team Players Need Great Rewards

• Up to £50,000 per annum
• Hastee Pay – providing you with the opportunity to receive your earned pay immediately to increase your choice and financial wellbeing
• Holiday pay and holiday-type benefits through employee discount scheme
• Pension
• A career development pathway and support with qualifications
• A comprehensive and supportive induction programme to ensure confidence and competence
• Blue Light Card – Employee discounts scheme for a wide range of retailers, restaurants and days out
• Staff well-being programme
• Refer a Friend payments
• Free DBS, free uniform

About You

Not Specified

About The Company

Our ambition is simple. Together, by demonstrating our caring natures, supporting each other and being proud of what we do, we aim to create smiles every day.

Our structure at Avery Healthcare is unique to other care settings. There is no big hierarchy or difficulties in speaking to management. You will find the Avery business leaders fully accessible at all times. We truly are proud of who we are, and we act as #OneFamily. If you’d like a career within the care sector and would like to be an important part of our #OneFamily, apply today.

This Post will Require

Enhanced DBS Disclosure check, the cost of which will be met by Avery Healthcare.
Proof of eligibility to work in the UK.

Expected salary: £50000 per year

Location: Northamptonshire

Job date: Fri, 05 Jan 2024 08:00:27 GMT

Apply for the job now!