Senior Business Analyst / Product Owner
Job Description
Job title: Senior Business Analyst / Product Owner
Company: VML Commerce & Technology
Job description: Product Owner needed to join our team on a contract basis. As one of our Lead Digital Product Owners you’ll play a key role to maximise the value the product team creates by defining the roadmap, priorities and business outcomes. You will take a lead role in the Digital Product practice, managing Product Owners and developing the agile methodology within one of our leading clients.
What you’ll be doing:
Discovery
- Collaborate with senior stakeholders during the visioning and concept development of a product, ensuring that ideation ladders up to the strategic goals of the business, and support adapting priorities as the business progresses.
- Represent the voice of the customer, ensuring the customer experience is frictionless across channels.
- Own the product roadmap and ensure it aligns product roadmap to strategic goals: both in the immediate and longer term.
- Determine scope of change and the iterations to unlock greatest customer value
- Act as an ambassador for the product internally and externally and as the primary contact for queries related to the product.
- Understand and challenge perceived customer value in order to prioritise effectively and ensure we focus on the changes that will deliver maximum value align to our strategy
Planning
- Play an active role leading up to and during PI planning meeting to ensure the quarterly plans align to strategic goals, and the event I ran well to ensure the investment spent on time is fully realised and strong plans are formed for quarter ahead.
- Solve product-related problems, make decisions, complete trade-off analysis to stay on track towards business deliverable commitments
Release and Processes
- Identify areas of the agile process that require refinement and look for opportunities to continuously improve the E2E process working closely with our senior release and engineering teams.
- Possess a fundamental understanding of end-to-end customer experience integration and dependencies.
- Contribute to release meetings and prioritise which candidates will be delivered across value streams and Programmes & Projects. Ensuring a pragmatic and profession approach to decision making is maintained, maximising value out of each and every release whilst maintaining the delivery cadence.
People
- Line management responsibilities, including conducting 121s, half yearly and yearly reviews.
- Lead and mentor members of the product practice, to create high performing, self-organising teams Leading from the front ensuring that Product Owners are empowered to make decisions and support progression to grow Product Practice
Benefits
- Track and report on benefits realisation versus key objectives and forecasts. Including working with proposition owners and finance BPs, reviewing monthly to ensure the IB submissions and drawdowns are accurate throughout the year.
- Draft key objectives and results, strategies and apply the data for the product to make business decisions.
- Ensure your team develop and maintain an appropriately prioritised backlog of user stories for implementation, with a laser focus on benefits realisation, both ££ and NPS.
- Support broader CX Teams in hitting the Digital NPS ambition by ensuring that both monetary value and customer experience value is unlocked through feature development
What we want from you:
- Excellent knowledge of agile scrum methodology and practices
- Proven ability to lead and create high performing teams in an ever changing environment, ensuring engagement remains high.
- Senior stakeholder management, ability to clearly and concisely communicate plans and ideas, including when there may be a difference of opinion on priorities and benefit.
- Excellent level of understanding of technical terminology and preferably experience of working in a technical/e-commerce environment
- Excellent understanding of software development practices and web/mobile technologies
- Demonstrable ability to take ownership and make decisions in a fast-paced environment
- Proactive in problem solving and ensuring the right people are involved in decision making
- Able to facilitate meeting (e.g. lead workshops to elicit requirements) within business and technical teams
- Act as a liaison between the business stakeholders and technical delivery teams translating concepts into language that is easily understood by both parties
- Strong communication skills with business and technical stakeholders at all levels.
- Strong team working and collaboration skills within scrum team
If you know some of this, even better:
- Certified Scrum Product Owner
- Scrum master qualification
- Experience working with Salesforce Commerce Cloud plus other ecommerce platforms
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
VML is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands and drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. As the world’s most advanced and largest creative company, VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
AT VML Commerce & Technology
Our commerce and technology division houses strategic consultants, creative and technical architects and skilled developers, testers, operators and many more that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.
We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co.
We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia.
Our reputation is based on our people, and we believe we have some of the best in the business.
As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our clients’ successes and believe that anyone can show creative bravery no matter what their role is in the team.
If you need reasonable adjustments at any point in the application or interview process, please let us know.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
When you click the “Submit Application” button below, this will send any information you add below to VML (formally Wunderman Thompson commerce). Before you do this, we think it’s a good idea to read through our This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it (Wunderman Thompson Commerce)”
Expected salary:
