Digital Marketing Executive

Job Description

Job title: Digital Marketing Executive

Company: City & Guilds Group

Job description: About the role

As Digital Marketing Executive, you will support the digital team to deliver the digital and web strategy. You will lead on the implementation and delivery of a keyword strategy in line with business goals.

Our successful candidate will create basic analytics dashboards and be able to understand and interpret the data. You will use Google products including Google Analytics, Google Tag Manager and Optimize to implement market changes.

You will track website and digital performance to identify and suggest areas for improvement, while reporting on marketing and automation campaigns

You will need to be based in the UK working on a hybrid basis with a mix of home and office – but you do need to be within commutable distance from one of our City & Guilds hub offices.

About you

You should have previous Digital Marketing experience and have a passion for all things digital. You will need experience with CMS platforms and Martech tools such as DotDigital/Hubspot.

You will have experience with Google products such as Google Analytics, Google Tag Manager, Google Search Console and AdWords.

Our successful candidate should have an understanding and experience with SEO as a channel and SEO related Martech tools (for example, SEMRush).

As Digital Marketing Executive, you will have the ability to write and read code and bring demonstrable experience of web content management.

We are looking for a team player, willing to share tasks to meet common goals and deadlines. You will be able to multi-task on a variety of projects with tight deadlines. You are proactive and keen to work with stakeholders across the business, including those based overseas.

You will have the ability to draft sales and marketing materials digitally, and work with visual design teams to produce marketing collateral such as web page layouts and wireframes. Experience with tools such as Adobe XD or Photoshop would be beneficial.

Our Story And Mission

Our vision is for a world in which everyone has the skills and opportunities to succeed. We support almost five million people each year to develop skills that help them into a job, develop on that job and to prepare for their next job. As a charity, we’re proud that everything we do is focused on achieving this purpose.

Through our assessment and credentialing, corporate learning and technical training offers, we partner with our customers to deliver work-based learning programmes that build competency to support better prospects for people, organisations and wider society. We create flexible learning pathways that support lifelong employability, because we believe that people deserve the opportunity to (re)train and (re)learn again and again – gaining new skills at every stage of life, regardless of where they start.

At the heart of our business sits the City & Guilds Foundation which amplifies our purpose by helping to remove barriers to getting into a job, celebrating best practice on the job, and advocating for jobs of the future.

We were founded in 1878 by the City of London and the trade guilds of the time, to help people, organisations and economies to develop their skills for growth.

Our rich experience means we’re uniquely positioned to understand the future of work and learning. And we continually evolve to develop and deliver skills for the workplace of the future. Today, as well as qualifications and assessment, we offer digital credentialing, eLearning technologies, executive leadership development, technical training, and consultancy.

Our success is driven by the people we work with. We pride ourselves on our ability to offer an equal opportunity to all our staff and we value diversity within our inclusive culture. We recognise that a diverse workforce is the only way we will achieve our ambitious business goals, so we work hard to be flexible to accommodate everyone.

What We Offer

We offer the opportunity to work in an innovative, engaging and market-leading organisation with opportunities to develop your existing skills and explore new ones.

You’ll receive an excellent benefits package which typically includes a great base salary, 25 days holiday plus bank holidays, pension, private healthcare, volunteering opportunities and much more.

Next Steps and how to apply

If you think this is the role and organisation for you then we would love to hear from you. Please submit your CV and complete our short application form using the apply button.

We shortlist for our vacancies on an ongoing basis, and we may close a vacancy earlier than the advertised date. Please can you submit your application as soon as possible to avoid disappointment.

Expected salary: £27000 per year

Location: United Kingdom

Job date: Sun, 07 Jan 2024 08:03:16 GMT

Apply for the job now!