Marketing Executive (Communications)
Job Description
Job title: Marketing Executive (Communications)
Company:
Job description: This role is responsible for the full communications mix (PR, Press, Social media, e-mail, search, advertising, etc.) to increase the knowledge and uptake of the key marketing programmes and brand messaging amongst the target market of clients, agency, specialists, partners and influencers.What you’ll be doing… Marketing Plan • Support the Head of Communications to define the key marketing messages for external communications based on the key marketing programmes. • Have a full understanding of the key marketing programmes, the stakeholders and the target audiences. • Define an annual communications plan with timelines, measurable outputs and impacts and target audiences. Communications • Define the communications channels behind each of the key marketing programmes. • Utilise the communications channels of PR, Press, Social, e-mail, Sales team, search, advertising and influencers to increase knowledge and uptake of the key marketing programmes. • Monitor input and results and report monthly to the Head of Communications on impact. • Define a list of influencers and draw up a communications plan to gain third party endorsement of key marketing programmes. • Manage and update the CRM database of communication contacts and key influencers. Content • Work with the Head of Communications to produce thought leadership content in support of key marketing programmes. • Liaise with third party contributors to provide white papers, thought leadership pieces and marketing content. Proof and ratify the content. • Manage content partnerships on behalf of partner landlords and transport owners. Commercial Impact • Define the key stakeholders in the JCDecaux and monitor profile and reputation. • Deliver increased uptake of key marketing programmes.A little bit about you… Capabilities • An individual that understands the digital marketplace and the communication tools available. • Ability to utilise the full range of communication tools and the monitoring of outputs and impacts. • Knowledge of CRM tools and funnel management. • An organised individual that can strategically plan a communications calendar that can drive commercial success. • A strong stakeholder engager that can achieve buy-in across numerous teams to deliver the communications plan. • A project enabler with an attention to detail to manage multiple projects that deliver a co-ordinated impact. • Strong written and verbal communication skills. • A team player that works well with people of all backgrounds and skill levels. Qualifications • Degree in Media, Journalism, marketing, business or social science or relevant experience. • Experience in communication activation and monitoring within a media or marketing organisationA little bit more about us…
- We believe in building a diverse and inclusive culture and positive employee experience.
- We are One Team, more than just ourselves.
- We are customer first, we understand, and help solve our customers’ problems.
- We Test & Learn, we are empowered to learn and grow, unafraid of change.
- We choose to care, we are committed to doing the right thing, the right way.
It’s really important to us that we give as much to our colleagues as they give to us.Our latest Belonging Survey showed that our colleagues feel valued and listened to as we continue to build an environment where everyone can thrive, grow, belong and be their authentic selves.We believe that diversity of thought, experience and background provides the platform for great creativity,We are committed to equal employment opportunities regardless of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.About our recruitment process….1. You find or get sent this job advert, read it, and feel like you’re you’d be a great addition to the JCD family.2. You send in your application to let us know you’re interested.3. We see your application, get excited, and give you a call.4. You’ll meet us twice, depending on the role prepare a presentation and we’ll get to know each other.5. You’ll begin your journey with us, were excited to support and develop you throughout you career.
Expected salary:
Location: Paddington, West London
