IDT Senior Manager – Consumer Insights & Digital Analytics
Job Description
Job title: IDT Senior Manager – Consumer Insights & Digital Analytics
Company: British American Tobacco
Job description: BAT is evolving at pace – truly like no other organisation.To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!BAT UK IS LOOKING FOR AN IDT SENIOR MANAGER – CONSUMER INSIGHTS & DIGITAL ANALYTICSSENIORITY LEVEL: ManagementFUNCTION: Data & Analytics DBSLOCATION: LondonTYPE OF CONTRACT: PermanentBENEFITS
- Flexibility for working from home (depending on the work requirements)
- UK yearly Incentive Bonus – competitive % based on business results and average annual salary
- Attractive Private Pension Plan – up to 15%, Private Medical cover, Doctor @hand-24/7 GP appointments, by video or by phone, 365 days a year, from anywhere in the world
- Share Reward Scheme (free shares and share saving scheme), Group Personal Accident Insurance, Life Assurance
- Flexible Benefits Scheme: Tax Return Assistance, Cycle To Work, Holiday Trading, Dental Insurance, Travel Insurance; Onsite Gym and Gyms Discounts-discounts at over 3,700 gyms, SPAs, pools, studios and outdoor fitness events across the UK; Season Ticket loans-Interest free loans for purchase of annual tickets for public transport
ROLE POSITIONING AND OBJECTIVESThe role is responsible for designing, building & managing a set of Data and advanced analytics products that are aimed at providing competitive advantage to BAT consumer & digital teams globally. The role involves working closely with teams of Business Analysts, data scientists, data management professionals & domain experts to deliver Data & Analytics Solutions while creating business value, innovation & talent hub in the domain of digital & consumer marketing. The role would also develop strategic partnership with leaders in the domain while also creating solutions & products which are cross-functional & cutting-edge. The net results of these activities would be to instil a Digital DNA within the company while making data the most valuable & impactful asset.Reports to: Global DBS Manager – Data & Analytics – MarketingReporting Level: No direct reportsGeographic Scope: GlobalWHAT YOU WILL BE ACCOUNTABLE FOR
- Building a credible, stable and well managed decision science & data management organization specialized in Consumer Marketing
- Acting as subject matter expert for consumer & digital data analytics tl products
- Delivering across the continuum of decision science (dashboards / visualizations / Advanced analytics /AI / models / DQ / Data Stewardship / Data Cataloguing / Data Governance, etc.) while achieving assigned targets & KPIs
- Acting as the strategic partner & consultant to senior stakeholders of the domain both in IDT & business
- Enabling adoption of the latest tools, technology & concepts in delivering outcomes
- Creating deep engagements with support functions to ensure seamless delivery of optimal solutions
- Driving a culture of knowledge, innovation, energy, fun & business value thereby creating an enviable DRA brand within the company
- Ensuring compliance to various standards of data, privacy, visualization & ethics
- Embodying the D&A culture and ways of working and strive to constantly work towards creating a better D&A brand within the company
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- Educational qualifications: Graduate in Computer Science/ Statistics / Economics / Analytics / Management
- Product Management or Project Management certification / training would be beneficial
- Minimum of 15 years of overall experience with hands-on experience in managing & delivering across the decision science continuum (Dashboarding / Data Visualization / Advanced Analytics / Modelling / MDM / Data Engineering / Consulting) in the domains of Sales & Marketing
- Minimum of 5 years hands on experience in data & analytics in digital and consumer domain:
- eCommerce analytics e.g., Google & Adobe analytics, UI/UX analytics, eCommerce transactional data
- Digital analytics tools e.g., search metrics, acquisition attribution
- Social analytics & digital advertising analytics
- Exposure to data science models & predictive tools e.g., segmentation, churn models
- Exposure to RDBMS tools like SQL, Oracle will be an added advantage
- Minimum 5 years of team management experience. Exposure to designing & building large teams would be a plus
- Good communication skills with the ability to articulate ideas & solutions is a must
- Excellent knowledge of MS Office would be necessary
- Delivering in ambiguous & dynamic situations as a part of a global multi-functional team by building partnerships & working diplomatically
- Ability to drive innovation & knowledge sharing
- Act commercially and in a consumer centric way
- Collaborate and influence
- Strategical thinking and prioritization skills
WE ARE BATAt BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHERCollaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Expected salary:
Location: London
