Digital Communications Specialist
Job Description
Job title: Digital Communications Specialist
Company: Advertising Standards Authority
Job description: The closing date for applications is 23:59 on Wednesday 10th April 20241st interviews will be via Teams on 24th – 26th April 2024We now have an exciting opportunity for a Digital Communications Specialist to join us to support the Comms team and broader organisation to meet their objectives through digital solutions.Reporting to the Communications and Marketing Manager you will look to maximise reach and engagement with our key external and internal audiences by identifying, leading and maintaining developments in our digital communication capabilities, policies, processes and standards.The Digital Communications Specialist will be our expert in the digital marketing space and will own and deliver a digital strategy roadmap that spans the ASA and CAP ensuring brand consistency across all of our digital channels.You will manage user experience research studies that provide insights into online behaviour, and you will act as webmaster for our website, proactively reviewing content, and maintaining and overseeing ad-hoc content changes, design updates and development work.Additionally, you will develop our social media strategy and oversee its execution, manage the search engine optimisation (SEO) of our website, manage our pay per click (PPC) campaigns and lead on the creation and promotion of our in-house video production, alongside the Digital Communications Executive.About youWe are looking for a talented Digital Marketing professional with solid experience in advising on digital strategy and working with a variety of internal teams and specialist external suppliers.You will have excellent knowledge of content management systems; experience with SharePoint would be advantageous.Experience of video production, search engine optimisation and web analytics using associated tools including Google Analytics and Google Search Console is required and you will be an expert in the online space covering: web, email, search, social and database marketing, including trends and technologies.With good relationship management, organisational and project management skills, you will have the ability to interact with all levels of the company, including Senior Management, translating technical concepts and approaches in an easy-to-understand manner.You will also need excellent IT skills including Adobe Photoshop, Microsoft Office and a basic understanding of Adobe Premiere.What can we offer you?Holiday entitlement starts at 25 days and builds up to 30 days after 5 years’ service, with an option to buy or sell up to 5 days each year. We also offer an extensive range of benefits, including Life Assurance, interest free season ticket loan, membership of our contributory pension scheme, child care vouchers and membership of our Employee Assistance Programme, which provides confidential support and advice. We also have a number of other flexible benefits, such as dental insurance and critical illness cover, which you can choose to buy annually through our flexible benefits provider.We are committed to supporting individual career development and all vacancies are advertised internally to give staff the opportunity to develop their careers.All qualified applicants will receive consideration for employment without regard to age, disability, gender reassignment, gender identity or expression, marriage or civil partnership, pregnancy or maternity, race (including colour, nationality, ethnic and national origin), religion or belief, sex or sexual orientation.We welcome applications from all sections of the community so if you would like an interesting and varied career in media regulation and have the passion and drive to help us achieve our goal to make every UK ad a responsible ad we look forward to hearing from you soon.INDMEDWe are the UK’s independent frontline regulator of ads by legitimate businesses and other organisations in all media, including online. We are authoritative and influential on ad regulation; the centre of expertise. The rules we administer and enforce are contained in the UK Advertising Codes, written by the industry Committees of Advertising Practice (CAP). To help maintain our independence from the industry that funds us, we are primarily funded at arm’s length by the Advertising Standards Boards of Finance (Asbof). Together, the ASA, CAP and Asbof make up the ASA system.Our purpose is to make sure ads are responsible. Our ambition is to make sure every UK ad is a responsible ad. Our values are to be proactive, collaborative, accountable, transparent and decisive. We want external stakeholders to find us to be: independent in administering the Codes; evidence-based, proportionate, targeted and consistent; and reflective of society, not a social engineer.We are passionate about what we do because responsible ads are good for people, good for society and good for business. They entertain and inform us, helping us to choose products and services. They fund the media, sport and culture we all enjoy. They can be a force for social good, encouraging us to contribute to good causes, make more responsible choices and stay safe. And they help deliver competition and power the economy. By making sure ads are responsible, we protect people from being misled, harmed or offended, helping them feel more confident in the ads they see and hear.email:
Expected salary: £46000 per year
Location: London
