Paid Media Manager

Advertising & Media
January 8, 2024

Job Description


Job title: Paid Media Manager

Company: Michael Page

Job description: As the Paid Media Manager you will be given the opportunity to manage, plan, develop, implement and optimise a variety of the paid campaigns across multiple fashion products on all paid media and organic channels including social media, PPC, SEO, Display, Affiliate and more with a primary focus on Facebook and Instagram. This is very much a hands on role that is core to the business growth strategy within our paid media and organic channels.

  • Responsible for the day to day management of paid media campaigns, ensuring they are optimised at all times and meeting agreed KPIs
  • Analysing performance and research data to develop effective campaigns
  • Be the point of contact for agencies.
  • Keeping on top of trends, liaising with internal teams to ensure coverage of key categories and products
  • Tracking and analysis of results from campaigns to identify potential opportunities for improvements
  • Daily, Weekly and Monthly monitoring, analysis and reporting of campaigns whilst providing feedback to line manager
  • Testing and monitoring ad copy/creative/bid management
  • Auditing and evaluating of accounts to ensure consistent best practise
  • Monthly budget management and invoice control
  • Being the point of contact for wider marketing team for any Paid Media opportunities or queries.
  • Work alongside creative and design teams to promote best practise for creative assets across each platform paid media platforms

Working for one of the fastest growing Fashion Retailers|Manage the full Paid Media Strategy

  • Experience of directly managing Paid Media.
  • Proficient in Google adwords and Bing Ads
  • Proficient in Google analytics and Google Merchant centre
  • Proficient in managing google shopping campaigns
  • Understanding of Adwords scripts/product feed manipulation and Bid strategies
  • Strong analytical skills and the ability to manipulate data to produce actionable insights.
  • Previous experience of working bid management platform will be advantageous.
  • Experience working with Facebook Business Manager to implement and optimize campaign performance (desired)
  • Experience working on retail brands, preferably within the faction sector
  • An in-depth knowledge of the technologies and processes involved in running Paid Social campaigns
  • An understanding of core marketing principles for multiple channels both paid and organic
  • Knowledge and experience of using photo editing packages, HTML and CSS code knowledge, any experience in live streaming and social group management would be advantageous
  • Facebook Blueprint certified; Google Advertising Fundamentals Exam – would be a plus
  • A great understanding of Google analytics and other web analytics packages

With a high street presence for over thirty years, this Fashion Retailer are going through a substantial period of growth. With over 110 stores UK wide with more openings in the pipeline, plus a growing eCommerce platform which has seen a 40% YoY growth, this is an exciting time to join!

  • Working for a fast growing retail brand
  • Salary of between £35,000 and £40,000
  • Fabulous staff discount
  • Comprehensive benefits package.

Expected salary: £35000 per year

Location: Birmingham

Job date: Fri, 29 Dec 2023 03:33:20 GMT

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