Head of Brand & Performance Media SEU

Job Description

Job title: Head of Brand & Performance Media SEU

Company: Flutter International

Job description: Head of Brand & Performance Media SEU

The role: Head of Brand & Performance Media

We are looking for a Head of Brand & Performance Media to join our Marketing team in Leeds, Dublin or Malta.

What you will do:

This is your chance to play a leading role as part of the World’s largest gaming organization – Flutter Entertainment. An integral part of the Flutter family, The PokerStars brand is the worlds’ leading Poker brand with customers all over the globe.

We are seeking a highly motivated and experienced Head of Digital & Brand Media to lead a team of specialised Digital Performance and Brand Media Managers.

The Head of Digital & Brand Media will be responsible for defining the Southern European regional brand media and digital performance strategy and will be accountable to deliver holistic plans across the channels for the region.

In this role, the candidate will have to build strong relationships with and work closely with the Marketing and Engagement channel teams to align to key priorities for Southern Europe, including live events and work to include engagement and social activities to create one holistic plan to achieve our shared regional objectives.

Day-to-day you will be responsible for leading a very specialized team deliver and execute all brand media and digital activities for the region.

The ideal candidate will have previous experience in acquisition, proposition and media management across media channels. You will have an expert eye for tracking performance and experience and the ability to identify new channel opportunities and test and learn plans to improve the efficiency of our media spend. Knowledge and experience in the online gambling industry are a must.

Key responsibilities:

Manage and lead the SEU Digital performance and Brand media team.

Support the SEU Marketing Director & SEU Senior Marketing Manager to define the Marketing strategy and Marketing initiatives for the region.

Deliver holistic Digital & Brand media and Engagement plans with the support of central Engagement teams.

Work closely with Marketing Managers, Brand team and Engagement team to define marketing key pillars and initiatives.

Ensure aligned execution across all channels.

Ensure plans are executed based on given guardrails and targets are met – with the support of Analytics (CPAs/Paybacks) and Marketing Managers by region.

Work with external agencies and optimise media plans/efficiency.

Identify new media channel and test & learn opportunities & ensure they are planned and delivered expertly.

Work with CRO Specialist to track and optimise Conversion rate performance and Onboarding journeys.

Work with the Analytics team to produce optimal reports, data driven, and establish measurement frameworks against our objectives.

Provide executive reports on Media Marketing activities and Media KPIs with support from Analytics team, find optimisation opportunities, and drive actions.

Who are we looking for:

Master’s degree in marketing, advertising or a related field, is a plus.

5+ years of previous experience in the marketing field in the online gambling industry

Proactive and able to work independently.

Strong evidence of ability to drive significant performance improvements from brand and digital media channels.

You will proactively look for new media, marketing and business opportunities, and poses an ability to negotiate successful media agreements.

Ability to provide meaningful feedback on how to improve and adapt the global strategy at a local level, including identifying acquisition offer opportunities.

You should be a strong teammate with the ability to champion good working relationships.

You will need to be proficient in preparing reports and competitor analysis.

Highly organised, structured, and accurate. Able to follow guidance in the utmost detail.

Strong understanding of brand advertising & thrive in a results-driven environment.

Knowledge of or an interest in online poker, casino and sportsbook is needed.

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to an interview.

The Group

PokerStars is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of the FTSE 100 index of the London Stock Exchange. Flutter brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.

We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.

We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact:

Please note we cannot accept general applications; this inbox is just for providing support to those who need it.

Want a seat at the table? Apply now!

Expected salary:

Location: Leeds

Job date: Fri, 22 Dec 2023 04:17:54 GMT

Apply for the job now!