Senior Campaign Executive – Social Media (12 mth FTC)

Job Description

Job title: Senior Campaign Executive – Social Media (12 mth FTC)

Company: Pearson

Job description: ABOUT US

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology – and each other to surpass these boundaries – we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Purpose:

This role will support the English Language Learning (ELL) division to build its brand through developing and executing world leading Social media strategies spanning both B2B and D2C customer groups. You will gain experience in activating brand and product campaigns at a global or local level and will support the day-to-day activities of the global marketing team. Every day you will strive to put the customer at the heart of everything we do.

Reporting to the Global Brand Marketing Director, you will combine your creative, communication and organisational skills with your social media experience to drive forward the 2024 Always on Social Strategy. The role will support ongoing efforts to expand Pearson ELL’s social media presence, including assisting with the creation, development and execution of content and campaigns to increase engagement and target new followers across social media platforms.

This is an exciting opportunity for a passionate marketeer to build on their social media experience and bring to life the Pearson English Language value proposition both internally and externally.

Key Accountabilities:

Working with the Social Media team, develop and execute our ‘Always on social’ strategy and calendar.

Work with our agency partners on content ideation, development and execution of social media campaigns

Complete day-to-day tasks including posting, scheduling and community management

Lead on Influencer activities & relationships

Maintain platform & channels back-end i.e, Access, Ad Accounts, Pixels etc.

Undertake monthly reporting on data, insights, and trends, making optimisation recommendations to help reach our 2024 goals.

Lead on the execution of monthly campaign kit drops to communicate upcoming social media content with the wider team and manage the feedback process.

Deliver and present performance reports to key stakeholders.

Build close working relationships with external agency partners, internal marketing teams, and with other key stakeholders across the organization.

Lead by example, demonstrating great behaviours every day: always curious, always collaborative, positively influencing, can do attitude and a sense of fun.

Competencies

Experience in Social media marketing.

Customer focused, enthusiastic, passionate, and creative. Action-oriented with a “roll up your sleeves approach”.

Always curious and up to date with the latest trends, platform algorithms, features, and best practices.

Experience planning and executing organic and paid social media campaigns across platforms

Knowledge of advertising tools would be a bonus.

Proficiency in using social media management platforms (including platform Ad, Campaign & Business Managers) would be helpful.

Experience in data reporting and analysis. Analytical skills and data-driven thinking is desired.

Experience of copywriting and visual design would be beneficial.

Graphic design or video editing skills are desired but not essential.

Evident fluency in English Language, being confident in speaking, reading and writing communication.

Excellent creative and copywriting skills along with verbal and written communication skills.

Great at building relationships.

Attention to detail and excellent organisation skills.

Education, Qualifications & Training

2-5 years marketing experience, ideally within social media.

Degree in Business, Marketing or a similar discipline is preferred.

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: English Language Learning

Schedule: FULL_TIME

Req ID: 14059

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Expected salary:

Location: United Kingdom

Job date: Sat, 16 Dec 2023 02:04:52 GMT

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