Marketing Manager

Marketing
January 9, 2024

Job Description


Job title: Marketing Manager

Company: Informa

Job description: Company Description

IGM (Informa Global Markets) is the global source for independent, actionable expertise on the credit, rates and foreign exchange markets. It’s part of Informa Connect which is one of the 3 main divisions within Informa, a FTSE 100 company.

Job Description

  • Help planning all aspects of marketing campaigns and devise new strategies to enhance brand messaging, reach and engagement
  • Help create and drive engagement with new articles, press releases, videos and white papers
  • Utilise email design best practice and our ‘Tone of Voice’ copywriting principles
  • Monitoring schedules and deadlines during all phases of the campaigns and prioritising to ensure the campaign is executed effectively and on time
  • Creating customer focused, consistent messaging and compelling value propositions
  • Update the website on a regular basis and upload the latest promotional assets
  • Working with media partners and industry associations to maximise our marketing’s reach
  • Produce digital assets and liaise with designers to maximise their visual appeal
  • Segmenting our audience for enhanced targeting, messaging and levels of response
  • Help set up and manage PPC campaigns
  • Track all marketing activities and use analytical tools with tailored reports from such as Eloqua and Google Analytics to help drive better commercial decisions
  • Building a database with responsive names
  • Liaise with the social media team to help drive engagement, audience and conversions
  • Keeping up to date with current digital trends. And incorporating new ideas and our customer insights into campaigns
  • Share relevant ideas with the Head of Marketing to drive revenues and pursue new opportunities

Qualifications

  • 2+ years experience working in a digital marketing role in media, data intelligence or a related industry
  • Strong experience in digital marketing
  • Bachelor’s degree in marketing related degree could be an advantage but may not be essential depending on other experiences

Additional Information

Why work for Informa?

  • 25 days annual leave
  • 4 volunteering days annually
  • Day off for your birthday
  • Seasonal social and charitable events
  • Learning and Development plan to assist with your career development
  • Life assurance
  • Other flexible benefits include Healthcare, Cycle to Work scheme and Season Ticket Loans
  • 5% Pension match
  • Share-Match options – become a shareholder

We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.

Expected salary:

Location: London

Job date: Sun, 07 Jan 2024 02:41:37 GMT

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