Digital Marketing Coordinator (UK based)

Marketing
January 10, 2024

Job Description

Job title: Digital Marketing Coordinator (UK based)

Company: Qardio, Inc.

Job description: Qardio is looking for a Digital Marketing Co-ordinator to work with our team and help take our marketing efforts to the next level. This is an exciting opportunity to be part of an international team and learn performance marketing skills used by some of the most successful, fast growing brands. Your main focus will be to:

Website management

  • Create ad hoc new content for the web site
  • Develop and execute content updates to be aligned with the marketing strategy
  • Organize and run functional testing
  • Analyze ecommerce / product performance KPIs and propose actions to keep them at their maximum level
  • Plan and execute all content and creative updates/refreshes to align with global brand communication, marketing campaigns and trading priorities:
  • Banner changes
  • Top bar
  • Product images
  • Discount code creation
  • Price change
  • Pop-ups
  • Merchandising of products and optimizing customer journey to improve conversion rates and online KPIs
  • Help develop and execute the digital marketing strategy, to achieve targeted traffic and conversion rates
  • Work closely with our SEO agency to improve organic results. Implement recommendations, write SEO friendly content, develop link-building strategies, etc.
  • Contribute to the editorial content production, social media, emails & other marketing campaigns

CRM / Email Marketing

  • Planning, creating, and scheduling email campaigns.
  • Audience & list segmentation and targeting.
  • Writing content for email campaigns.
  • Campaign set up and A/B testing.
  • Analysis and reporting using Google Analytics and Mailchimp.
  • Suggesting improvements and alternatives for future campaigns using the results and engagement from emails we have previously run to ensure we are being data-driven.
  • Automation and transactional email monitoring and improvement.
  • Perform quality assurance on all campaigns
  • Work on loyalty scheme programme

Minimum qualifications

  • Three years of relevant marketing experience, preferably at a leading company, agency or brand
  • A demonstrated interest in a career in healthcare, with a focus on marketing
  • Excellent writing and communication skills
  • Ability to create content that inspires, educates and engages

Essential qualities

  • Experience using MailChimp
  • Experience of WordPress and Shopify
  • Knowledge of Google Sheets (or Microsoft Excel)
  • Strong understanding of Google Analytics and key email metrics
  • Be quantitatively-driven and result-focused
  • Be reliable, goal oriented and super-organized, with a keen eye for detail
  • Be a strong team-player

Desirable qualities

  • Experience of working in a tech Start-Up environment

What we offer

  • Full-time position
  • Pension plan contribution
  • 25 days paid vacation, in addition to Public holidays
  • Ability to work remote
  • The ability to participate in a cutting-edge field of creating digital healthcare product
  • The opportunity to work as part of an international team working with others from different cultures, countries, and backgrounds

The work is fast, diverse and stimulating.

About Qardio

Qardio is a leading digital health company with the mission to give the world easier, smarter and better heart health through technology. Qardio’s award-winning products are powered by elegant design, innovative technology, smart data analytics and artificial intelligence that empower people to feel in control of their health and allow doctors to better manage their patients.

If you feel you have the right skills and drive to work with a high-growth brand like Qardio and live in the UK, we would love to hear from you.

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Expected salary:

Location: London

Job date: Sun, 07 Jan 2024 23:55:24 GMT

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