CRM Marketing Effectiveness Analysts

Job Description

Job title: CRM Marketing Effectiveness Analysts

Company: Centrica

Job description: We have exciting new opportunities for CRM Marketing Effectiveness Analysts. As part of the Customer Engagement Team, the Effectiveness and Optimisation team support the development and continuous improvement of our engagement strategy across all owned channels. Working closely with the Commercial & Marketing teams, the Effectiveness & Optimisation Team delivers key measurement, analytics & insight across multiple channels, campaigns and brands, presenting clear insight on the drivers of customer interactions and commercial outcomes across the lifecycle.

In this role, you will maximise effective analytical techniques to determine impact and define and create a clear set of KPIs for all campaigns and activities and execute continuous measurement against them.

You will also set out optimisation strategies that will help the business units to resolve trade-offs between volume and value and use modelling to focus on high-propensity targets.

Key Accountabilities:

• Develop end-to-end understanding of current and potential performance across all CRM and Lifecycle Campaign activity, ensuring insight is fully leveraged to drive continuous improvement.
• Develop and refine campaign evaluation tools & techniques to enable robust and consistent delivery of reporting & analytics across, focusing on clearly identifying marginal value and ROI can be maximised.
• Identify value drivers relevant to acquisition and retention and present clear, actionable insights to relevant business and product owners.
• Delivery & maintenance of development of dashboards, reports and analytics for campaign effectiveness, model-performance and optimisation. Clear focus on the value such reports and dashboards create.
• Deliver actionable insight involving audience segmentation, exclusions and assignment of offers and channels based on historic performance and estimated future performance.
• Contribute to the design & delivery of the effective cross-channel attribution measurement & campaign performance.
• Design and oversee the implementation of test and learn strategies to support future campaign optimisation.
• Perform ad-hoc analysis on different aspects of cross-channel contact outcomes and customer behaviour within British Gas services.
• Build a reputation for thorough, proactive delivery and play a full role in the development of a high performing, well-renowned centre of analytical excellence.

Who are we looking for?

• A focusing on commercial and customer outcomes over outputs.
• Ability to deliver insight to develop the creation of distinctive and highly effective CRM campaigns & driving business change.
• Always putting the customer first and obsessing over the customer experience
• Knowledge of mining and analysing large data sets using strong technical skills.
• Knowledge of SQL/R Studio/Azure Databricks or other database interrogation language is essential, as is advanced knowledge of PowerBI, MS Excel & PowerPoint.
• Strong end-to-end knowledge of data-driven/direct marketing, data-driven sales channels and how these drive value and ROI.
• Understanding of data, databases, and processes to enable optimal campaign delivery, planning and effectiveness.
• Knowledge and understanding of the business key performance indicators as well as the key commercial strategies for British Gas.
• Ability to organise and present data/insight visually in a logically structured way.

We are proud to be recognised as a disability-confident employer. Our customers come from a variety of different backgrounds, and so do we. We hire great people from all walks of life, not just because it’s the right thing to do, but because it makes our company stronger. We will continue championing inclusivity while investing in our local communities to create a better, more sustainable world for everyone. We are incredibly proud to have been recognised by The Times for being one of the Top 50 Employers for Women.

Our people are the beating heart of our business. We are incredibly proud of our commitment to being FlexFirst. From childcare to furry friends, we listened to our people and understood that they work best when they are comfortable and have a flexible working model that suits their individual needs. We embrace the opportunity to give our colleagues a choice to work from anywhere whilst still ensuring they can connect and engage with their teams through office days, employee networks and virtual events.

We have tailored our well-being & benefits package around our employees as follows;

• Competitive salary and bonus potential
• Employee Energy Allowance at 15% of the government price cap
• Pension scheme
• Company Funded Healthcare Plan
• 25 days holiday allowance, plus public holidays, and the option to buy up to 5 additional days
• Excellent range of flexible benefits, including technology vouchers, electric car lease scheme & travel insurance

We are committed to creating a cleaner and greener future. And we’re making big changes to help us get there. That means cutting customers’ emissions and our own to reach net zero. And because our people are the beating heart of our business, we will continue to champion inclusivity, develop future skills and invest in our local communities to create a better world for everyone. As part of our reforestation project with WeForest, for every new employee that joins our family, we plant trees in underprivileged areas in Tanzania to offer farming and wildlife economy opportunities for locals.

#LI-BGAS

At Centrica we embrace diversity and actively seek to attract individuals with unique backgrounds and perspectives. To build a more sustainable future, we need the best team – a team with a diverse mix of people and skills, where everyone feels welcome and able to succeed. We are dedicated in helping to close the diversity gap and would love to see more females, people of colour and LGBTQ+ employees, as well as those from a variety of cultures and ethnicity to veterans and the differently abled. Supporting diversity and inclusion is a big part of who we are, we are not looking for people to fit into our culture but to add to it!

PLEASE APPLY ONLINE by hitting the ‘Apply’ button.

Applications will ONLY be accepted via the ‘Apply’ button.

This role is being handled by the Centrica recruitment team and NO agency contact is required.

Expected salary:

Location: United Kingdom

Job date: Thu, 11 Jan 2024 07:55:21 GMT

Apply for the job now!