Head of Marketing and Communications

Job Description

Job title: Head of Marketing and Communications

Company: Flat Fee Recruiter

Job description: Our client, a membership organisation for schools, students and teachers, is recruiting for a Head of Marketing and Communications.

If you have the enthusiasm, skills and experience, our client will provide you with the platform to take your career to the next level.

Head of Marketing and Communications
London, W4 4HH – fully remote working

• Full time, Permanent
• £40,000 – £45,000 depending on experience
• Experience within the membership or education sector required

Please Note: Applicants must be authorised to work in the UK

Our client exists to help improve outcomes for all young people. As a membership organisation of schools and academies across the UK and internationally, they work with leaders, teachers and students to drive school improvement and innovation and celebrate their successes.

At our client’s heart are their membership networks, bringing together school leaders, teachers and students. They have been working with schools for over 30 years, and continue to offer insight and understanding into teaching, learning and system leadership.

Their professional development and school improvement programmes help leaders and teachers to further outcomes for all young people and develop leadership at all levels across the system.

The Role

As the Head of Marketing and Communications, you will be responsible for creating our marketing strategy as well as planning and implementing day-to-day marketing and communication activities.

You will lead a dynamic team and develop creative marketing and communication initiatives to generate revenue through high-quality sales leads, increase our market presence and build brand awareness through exceptional content across all our platforms.

Key Accountabilities

• Develop and implement revenue-focused marketing strategies aligned with company goals.
• Optimise digital channels using industry-leading tactics for overall revenue growth.
• Collaborate with sales to secure high-quality leads based on customer behaviour insights.
• Improve marketing automation for enhanced customer engagement and lead generation.
• Implement and manage effective SEO and PPC strategies within budget constraints.
• Review and report on marketing success, including KPIs and ROI, with improvement recommendations.
• Ensure consistent brand integrity across all channels.
• Create engaging cross-platform content to support sales strategies and respond to education news.
• Coordinate production of membership benefits such as newsletters, pamphlets, and journals.
• Manage the marketing and communications budget for cost-effectiveness.
• Demonstrate positive teamwork, hands-on approach, and leadership within the team.

The Ideal Candidate

Essential

• Accreditation in marketing, communications, business, or a related field.
• Two years of extensive experience in senior marketing roles, demonstrating leadership skills in team management and B2B marketing.
• Over two years of proven success in effectively leading and managing teams.
• Two years of hands-on experience with MS Dynamics, Google Analytics, WordPress, and marketing automation platforms (such as Force24 or equivalent).
• Proficiency in a diverse range of digital marketing techniques, with a demonstrated track record of achieving substantial lead generation and revenue growth.
• Track record of creating engaging content for various channels.
• Strong proficiency in digital marketing and analytics tools.
• Robust leadership, communication, and commercial skills, facilitating effective team leadership and collaboration with internal teams and external stakeholders.
• Excellent written communication skills, with the ability to tailor messages to specific audiences. Fluency in English is essential.
• Experienced in leading projects from start to finish.
• Meticulous attention to detail in a dynamic, fast-paced environment.
• Outstanding planning and organisational skills.

Desirable

• Experience of using customer journey real-time orchestration tools.
• Knowledge and awareness of the English education landscape and / or membership sector.
• Experience of launching new products using a wide range of communication styles.

Benefits:

• Fully remote role.
• Access to our Rewards Programme and discount schemes.
• Free eye examination every two years and reimbursement for the cost of lenses and or eyeglasses.
• 24/7 access to our Employee Assistance Programme.
• Extra paid leave depending on length of service.
• Birthday Leave.
• Comprehensive pension plan.
• Opportunity to shape Our Client’s financial future.
• Collaborative and innovative work environment.

How to apply:

Click “apply” today and check your inbox for an email providing more information on how to tailor your application and provide a cover letter or any supporting documents.

Close date: Friday 19 January 2024

First interviews: WC 22 January 2024.

Other suitable skills and experience include Marketing, Head of Marketing, Marketing Manager, Digital Marketing, Communications, Creative, B2B Marketing, Digital Marketing, Communications, Head of Communications, Comms, Head of Comms, Head of Marketing and Communications.

Expected salary: £40000 – 45000 per year

Location: London

Job date: Thu, 11 Jan 2024 01:48:57 GMT

Apply for the job now!