Digital Marketing Manager

Job Description

Job title: Digital Marketing Manager

Company: Stopgap

Job description: Salary: £50,000-£55,000 Location: Greater London,South East London Job Type: Permanent Digital Marketing Manager needed with B2B Ecommerce experience and proven success of driving B2B revenue growth.

THE COMPANY My client are a leading supplier to the construction industry and have been recognised as one of the Best Places to Work in 2023.

THE ROLE As Digital Marketing Manager you will spend your time supporting the growth of an established brand within the Construction Supply Industry and drive lead generation. This is a permanent role and you will assume interim line management responsibility for 2 people while the Head of Marketing is on maternity leave. Key responsibilities include:

– Managing and monitoring the e-commerce website to maximise authority, ensure health and increase Google rankings
– Be responsible for website performance KPIs which include revenue, CR, AOV, LTV touchpoints and other levers to drive growth
– Working with the IT and web development teams to drive projects, support innovation and deliver further functionality
– Create new content and landing pages to support marketing campaigns
– Working with the marketing team to effectively manage product and category merchandising
– Work with Marketing and Sales to drive lead generation strategies using CRM, reporting and tools to generate, qualify, and handover leads
– SEO, keyword optimisation and backlink generation
– Blog and website content creation
– Oversee Paid Media campaigns, including Google Ads
– Track digital metrics with digital tools such as GA4, SEMrush, Hotjar and other reports to provide recommendations for improved performance and drive innovation
– Create and deliver digital marketing reports that are insightful and provide tangible next steps
– Liaison with 3rd party digital agency to hold them accountable to Digital KPIs & Goals

YOU – B2B ecommerce experience
– Project management skills, in particular working with web developers
– Familiar with CMS and back-end website platforms
– Familiar with CRM platforms and lead generation activities
– Experience in content creation for website, blog and email marketing
– Ability to manage SEO and website health
– Experience maintaining Paid Media, including Google Ads
– Commercially aware and be able to work towards set targets, focussing on conversion rates and average order values, whilst at the same time considering the needs of the customer
– Basic HTML Bootstrap skills

Apply Now!

Please only apply for this role if you are eligible to work in the UK.

CAROLINE SIMMONDS

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Expected salary: £50000 – 55000 per year

Location: United Kingdom

Job date: Sun, 10 Dec 2023 00:05:55 GMT

Apply for the job now!