Assistant Marketing Manager
Job Description
Job title: Assistant Marketing Manager
Company: Lloyds Banking Group
Job description: End Date Wednesday 10 April 2024Salary Range £38,295 – £42,550Flexible Working Options Hybrid Working, Job ShareJob Description Summary At Lloyds Banking Group we’re redefining our marketing – embracing the latest technologies whilst investing heavily in our systems, capabilities, and people. We’re seeking to lead the industry sector, especially in the field of highly targeted and personalised communications.We want to create the best overall banking experience in the UK. There when customers really need us and making key life moments smooth and enjoyable – with current accounts at the heart of our relationship with our customers.Job DescriptionJOB TITLE: Assistant Marketing Manager
SALARY: £38,000 – £42,500
LOCATION: Halifax or ChesterHOURS: Full-Time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of the above offices.About this opportunity
Working across our relationship brand(s) within the LBG portfolio, we’re looking for an Assistant Marketing Manager to support the development and delivery of our Current Account and Payments campaigns, in order to achieve agreed customer and commercial targets.This role sits within the Consumer Relationships Squad. As a centre of excellence for conversion and journey- based marketing activity across paid, earned and owned channels, we’re a key interface into the Everyday Banking Business, and work collaborative with our partners in Customer Segments, Customer Channels and Chief Digital Office.About our team:Our purpose is to: Create exceptional, meaningful customer communications experiences, through data intelligence and personalisation, to drive deeper relationships and create value.We’re a centre of excellence for customer conversion and engagement marketing activity in paid/earned/owned channels.We use insight to deliver timely, relevant, and engaging points of interaction across a multi-channel journey and maintain a relentless focus on improving the effectiveness of all we do.We shape our journeys by customer segment and create customer engagements from insight, resulting in interactions that enhance both the brand and customer experience.We collaborate across the Group to ensure that our campaigns meet the needs of our customers, whilst also delivering for the business. We take pride in all we do and enjoy working together to improve customer experience.What you’ll needExperience of delivering either engagement or conversion / direct response activity in 121 channels – Email, IB, Direct MailExperience of working with external marketing agencies to define plans, deliver activity and manage costsGood communication and influencing skillsDelivers impactful communicationsUnderstanding of regulatory environment with respect to Financial PromotionsResults focused, and able to interpret data to make recommendationsCollaborative and a great team playerBrave and creatively curiousA continuous improvement mind-setSound like the role for you?You’ll play a pivotal role in the next stage of our evolution. With improved understanding of the needs and behaviours of our customers, our aim is to create exceptional, meaningful customer communications experiences, through data intelligence and personalisation, to drive deeper relationships and create value.In return, as a multi-brand, multi-channel business, we have the scale and breadth to provide a diverse range of personal development support, and a career that’s enriching and full of opportunity.So, be a key part of a team with the chance to be your whole and best self as we journey to lead the sector, and to ensure our brands remain distinctive and effective. Be part of the future of marketing!About working for us
Our focus is to ensure we’re inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.We want our people to feel that they belong and can be their best, regardless of background, identity or culture.We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups.We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.We also offer a wide-ranging benefits package, which includes:A generous pension contribution of up to 15%An annual bonus award, subject to Group performanceShare schemes including free sharesBenefits you can adapt to your lifestyle, such as discounted shopping28 days’ holiday, with bank holidays on topA range of wellbeing initiatives and generous parental leave policiesIf this sounds like the ideal role for you please apply today!At Lloyds Banking Group, we’re driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you’ll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you’ll have many opportunities to learn, grow and develop.We keep your data safe. So, we’ll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We’ll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.We’re focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
Expected salary: £38295 – 42550 per year
Location: Halifax, West Yorkshire
