B2B Marketing Manager

Marketing
January 12, 2024

Job Description


Job title: B2B Marketing Manager

Company: Currys

Job description: B2B Marketing Manager

Our passion at Currys is helping everyone enjoy the latest tech. We’re proud of the service levels we provide for our customers – online, in-store or in their homes. And it’s all down to our people, 30,000+ capable and committed colleagues, learning together, growing together, making us amazing and celebrating the wins.

The B2B team is responsible for all aspects of Business 2 Business trading with the UK Currys business within all channels. This role will have a hard line to B2B team and dotted line to Currys brand and marketing department.

As B2B Brand Manager your role will be to work across the business in three key areas. Firstly, to create the strategy approach and deliver against such for B2B, secondly to represent B2B in Brand and marketing meetings within Currys organisation including weekly meetings and lastly collaborate and lead on the B2B ATL planning and execution.

As part of this role, you’ll be responsible for:

Be the leading brand voice for B2B: Define and then champion the B2B strategy across the brands and wider Currys business while educating all teams on the rationale.

You will be responsible for leading development of brand proposition of B2B that proposes the best route to grow our B2B offering and implementing across all touchpoints

Key to this is bringing to life our personality across comms, aligning teams behind strategy and creating tools to empower. This role will see you work not only responsible for the B2B ATL strategy but also planning alongside other areas of the business on how to promote and execute a building of awareness of B2B and influencing factors.

Engage, educate and provide support to internal and external brand agencies working across customer, colleague and corporate audiences

You’ll be responsible for owning your budget and will need to apply first class financial management to media and production

Play the leading brand role in strategic business projects to support brand advocacy, brand development and brand alignment.

You will need:

  • Brand management experience
  • Influence and engage across businesses
  • Customer understanding
  • Excellent communication skills
  • Project planning ability

We know our people are the magic ingredient in our success. That’s why we reward you with benefits that go deeper than just the day-to-day. Benefits that work for you, your lifestyle and your career. They include:

  • Hybrid working; arrangements will depend on your role and business requirements.

You could be working from your primary Currys Campus, meeting and collaborating at a Currys regional workspace or working from home. * Private medical insurance

  • Competitive pension scheme
  • Access to company bonus scheme
  • Life Assurance
  • Staff discounts and offers

Beyond that, we’ll be with you every step of the way, enabling you to get the most out of your role, grow your skills your way, and see your career develop in the way you want. Be part of our talented [department] team and unbox your passion at the UK’s best-known retailer in tech.

Expected salary:

Location: Poole, Dorset

Job date: Wed, 10 Jan 2024 23:17:10 GMT

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