Biddable Activation Lead

Job Description

Job title: Biddable Activation Lead

Company: Zenith Media

Job description: Company Description

We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear

“Take me from 4th to 1st in my category”

“Help me grow 10% in a market declining 10%”

“Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

Our Commitment
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.

Job Description

The Role | Client
Activation lead.

Responsible for centrally coordinated activation unit to ensure best in class delivery across all workstreams.

Globally distributed to provide 24/5 support for all regional teams.
Leading 3x specialist teams (Search, Social, Programamtic) across 3x offices (London, India, Costa Rica).
Focus on automation, measurement and platform strategy, digital media strategy, test and learn.
Working alongside strategy and planning functions within the team.
Collaborating with wider department (Heads of Social/ Search/ Programmatic)

The Role | Team
Responsible for 25 FTE in Activation team across Search, Social and Programmatic in London, India and Costa Rica.
3x Direct Reports in London: Social Director, Search Director, Programmatic Director each with 3-4 reports.

Additional Information

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

#LI-Hybrid

Expected salary:

Location: London

Job date: Sat, 23 Dec 2023 23:07:52 GMT

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