Cluster Sales & Marketing Manager

Marketing
January 8, 2024

Job Description


Job title: Cluster Sales & Marketing Manager

Company: Berkeley Scott

Job description: Cluster Sales & Marketing Manager

Overview of position

  • This role will involve researching, developing local, national and global corporate business for the hotels
  • Position 2 hotels in the London market and write a commercial strategy to achieve budget
  • The role will be largely field based and will cover the London market as well as national & international markets.
  • Source and win new business and actively sell the image and services of the hotel.
  • Maintain existing accounts and generate new business and accounts as per targets agreed.
  • Conduct an agreed amount of sales calls and site inspections to maintain and develop new business.
  • Prepare and execute specific quarterly sales activity plans.
  • Maintain up to date client databases and the CRM system.

Key Duties & Objectives

  • To ensure effective management of key corporate accounts and to recognise and capitalise on all opportunities from these existing accounts and maintain them to their optimum level.
  • To constantly recognise and develop new accounts from the local corporate markets.
  • To participate fully in all sales activities including telesales, sales calls, corporate entertaining, social events and overseas sales trips as necessary. A weekly target of tele-calls and face-to-face meetings to be completed.
  • Identification and management of all corporate and consortia RFPs with volume for the area, ensuring maximum inclusion for the hotel.
  • Analyse monthly intelligence reports and hotel GDS production reports and develop business from same with the Director of Sales.
  • Arrange regular corporate entertainment to develop relationships with key corporate accounts.
  • Undertake monthly corporate tracking of key accounts to monitor production and more importantly to identify any decreases and taking necessary action to remedy same.
  • All sales activity & the results achieved should be reported to General Managers on a weekly basis.
  • To ensure the accurate processing, distribution, recording/filing and follow up of all sales correspondence, including the execution of contracts, quotations, confirmations, cancellations etc.
  • Identify key competitors and carry out regular competitor analysis, monitoring their performance, rates and sales activity.
  • The candidate should be pro-active and energetic with a proven track record in achieving sales targets and the ability to execute effectively a focussed sales plan for the agreed market segments.
  • Pre-opening project planning for Newbuilds
  • Write quarterly activity plans to create focus for the hotel team and adapt activity to support business needs
  • Management of annual marketing budget in conjunction with the DOSM
  • In conjunction with the hotel teams manage online marketing & brand website through content development and continually driving customers direct to this sale channel
  • Manage hotel advertising & promotional campaigns in conjunction with the DOSM
  • Promote & position the brand within the London market

Desirable skills

  • Minimum 1-year previous London market experience
  • Strong verbal communication skills, negotiation skills and excellent presentation skills.
  • Customer Focus – a commitment to customer satisfaction.
  • Self-Management ability to prioritise and complete tasks in order to deliver desired outcomes within allotted time frames.
  • Goal Achievement – overall ability to set, pursue and attain achievable goals, regardless of obstacles or circumstances.
  • Results Orientation – ability to identify actions necessary to complete tasks and obtain results.

Kellan Group (including all of our brands, Berkeley Scott, RK and Quantica) are committed to promoting equal opportunities to people regardless of age, gender, religion, belief, race, sexuality or disability. We operate as an employment agency and employment business. You’ll find a wide selection of vacancies on our websites

Expected salary: £35000 – 45000 per year

Location: London

Job date: Sun, 07 Jan 2024 05:59:04 GMT

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