CRM Campaign Manager
Job Description
Job title: CRM Campaign Manager
Company: E.ON Next
Job description: Bringing that feel-good energy.
We’re the newest face amongst the E.ON group of companies. E.ON Next is all about creating a sustainable future, now. We’re moving our energy in the right direction, one little big step at a time. Join us in our mission to bring feel-good energy.
We’re also here to make this whole energy thing way easier for our customers. Like, really easy. That means providing exceptional service and using state-of-the-art tech to do it.
Are you a CRM Marketer full of ideas and passion? Are you looking to make your mark in a start-up environment? This role could be for you.
We are looking for an energetic CRM Campaign Manager to join the Brand and Marketing team. You’ll be working alongside the wider Go to Market, Creative, Tech, Customer Service and Commercial teams to develop and deliver performance-driven CRM campaign activity for the EON Next and Sainsbury’s Energy brands. Successful candidates will own end-to-end CRM campaigning, identifying business objectives, developing CRM marketing strategy and fulfilling communications planning with creative assets by working with our internal creative studio. Channels span across own media such as website, email, DM or SMS, with direct responsibility for email deployment and optimisation of customer journeys. The role might entail paid media channel campaigning, which is managed with our in-house media team. Candidates require a strong understanding of data to successfully own audience segmentation, campaign set-up and analytics against a performance-driven weekly reporting cadence.
Your proactivity will allow you to play a key role in delivering business goals – across our government mandated smart meter adoption targets or our cross-selling commercial targets. You’ll need proven experience managing end to end CRM campaigns, across data, communications planning, marketing strategy, creative asset production, fulfilment and project and stakeholder management. Your challenger mindset means you’ll continuously seek insights to test and optimise campaigning metrics.
Here’s a taste of what you’ll be doing
Identify business goals through cross-functional team collaboration
Define CRM campaign KPIs, marketing strategy and communication plans
Leverage insights and data to build customer-centric strategy, using tools such as Tableau, GWI and by engaging with regular research outputs
Plan, implement and optimise adequate customer journeys across web/app, customer service and an active line of communication into third-party post-sales fulfilment capabilities
Coordinating with in-house studio to fulfil campaign creative requirements
Write copy for service led campaigns in line with brand guidelines and TOV
Develop project timelines, handling stakeholder approvals
Set-up, deploy and optimise email and SMS campaigns using CRM management tooling including accurate data imports
Fulfil DM management with third-party print house
Monitor campaign performance and optimisations daily, and provide official wider stakeholder updates on a weekly basis
Handle campaign outputs in GDPR and ASA compliant manner
Manage risk assessment of all marketing materials, leverage REGs and legal teams where required and log a transparent trail of approvals
Champion brand metrics and brand consistency across all outputs
In collaboration with internal media team, develop adequate paid media support for campaigns when necessary including budget management
Optimise customer segmentation data, behavioural triggers and creative towards conversion over time
Are we a match?
We’re looking a CRM Campaign Manager with the following experience and skills;
Demonstrated CRM Campaign Management experience
Ability to develop campaign strategy and successful customer journeys
Experience in performance-driven campaigning
Highly operational, with an ability to handle multiple stakeholders
Proven experience leading creative and campaign outputs
Digitally minded with the ability to work with automated marketing software solutions including; building workflows and segmentation
Ability to leverage data to maximise campaign performance and strategy
Experience with changing priorities and fast-paced working environments
Proven experience reporting on campaign performance and recommend improvements
Implementing brand TOV with consistency
Willingness to challenge and think outside the box
Excellent attention to detail
Ability to work with autonomy
Experience with start-up brand and/or sub-brand beneficial
Do you?
Have the ability to see problems as opportunities and have a creative and proactive approach to problem solving
Take initiative and enjoy exploring and expanding your role
Want to be part of a growth culture – every week will be different
Have strong organisational skills and hawk-eye attention to detail
Are you?
Curious and enjoy learning
Happy to make your own decisions, fear of failing doesn’t hold you back, it drives you forward, learning all the time and taking responsibility
A team player – enjoy being part of a team, knowing the part you play in your teams’ success, committed to giving your best and share learnings
Open to new technologies & new ways of working
Comfortable with ambiguity
What else do I need to know?
Closing date – Thursday 28th March 2024
We’ll have regular team socials and lively team chats
Competitive salary
Location – London with travel to our other sites when required.
Working environment: Flexible hybrid working – a blend of in the office and home working.
26 days holiday plus bank holidays each year – this includes a guaranteed day of for your birthday off if you want it.
Generous pension scheme (you contribute 5%, we contribute 6%, increasing to 10% after 2 years)
Excellent parental leave allowance
The chance to choose from our award-winning Flexible Benefits package which includes the option to buy up to 10 days holiday a year.
We’ve exciting opportunities for everyone to develop their talent at E.ON. Our open access, inclusive talent networks provide networking, learning and development for all, building your skills, qualifications, and capabilities throughout your career.
For all successful candidates. Due to the nature of this role your employment will be subject to a basic DBS (Disclosure Barring Service) check being carried out by ourselves via a 3rd party service provider
We’re committed to equal opportunities and actively promote a diverse and inclusive working environment, and fairness for everyone.
We realise the best people bring their energy at different times, so we’re happy to talk flexible working. We offer a range of flexible working options, including full time, part time, job share, remote working and variable start and finishing times.
Expected salary:
Location: London
