Digital Analytics Consultant

Digital Marketing
March 28, 2024

Job Description

Job title: Digital Analytics Consultant

Company: Freemavens

Job description:

  • Analyse quantitative and qualitative data to evaluate clients’ marketing and digital experience performance.
  • Discover underperforming areas and identify

opportunities to improve performance. * Create automated visualisations from complex data sources to effectively convey relevant information.

  • Investigate analytics data, run reports, visualise data and present findings to clients.
  • Articulate business objectives

specify KPIs and develop/implement measurement and tagging strategies using a variety of analytics tools. * Conduct data collection audits through an established process to ensure accurate
tracking implementation and proper data collection. * Work closely with clients and agency partners to align on campaign tracking, reporting and visualisation, implementation methods and working practices.

  • Tag management configuration: Update tags, triggers, and variables. Create and maintain

technical documentation, including solution design documentation and data layer specifications.Work with Developers to ensure implementations are optimised. Create technical specification documents, support the development effort and QA developmentsRequirements● Digitally and statistically literate● A great communicator with excellent written, presentation and oral communication skills● Able to work with others in both a team environment and independently● Interested in learning and growing in a fast-paced environment● A proactive and creative problem-solver● Critical and strategic thinker● Confident in presenting findings to clientsQUALIFICATIONS & EXPERIENCERequired● Digital Analytics experience 2+ years● Visualisation tools 2+ years● Experience working with advanced digital analytics at the enterprise level● Knowledge of SQL● Understanding of JavaScript, CSS, and HTML in the analytics contextAdvantageous· Excellent client-facing skills; ability to present and communicate complex concepts clearly· Experience of Google BigQuery· Experience of Adobe tech stack· Experience of Snowflake· Business Intelligence tools (Power BI, Tableau)· A/B testing and CRO tools· Session replay or similar tools· Surveys and survey data· Understanding of Agile processes and terminologyBenefitsBenefits Inclusiveness & Wellbeing

  • Work with a very diverse team of amazing colleagues from all around the globe
  • 28 days of holidays on top of bank holidays
  • Enhanced maternity/paternity/adoption leave after you’ve been in the company for a year
  • Central London office with a relaxed environment, e.g. comfy break out areas, a fully stocked kitchen with free tea and coffee Flexible working
  • Work from home up to 3 days per week (other days on-site with client in central London or our office in Covent Garden) • Working from abroad: work from anywhere in the world (outside of UK and Ireland) up to 4 weeks per year Training and development
  • Plenty of training sessions and resources available to ensure you’re equipped with the knowledge to succeed in your role
  • Monthly “Latte and Learn” sessions where we get to learn from each other Social culture
  • Every Thursday drinks in the office bar from 5pm (on us!)
  • Regular social events as well as Summer and Christmas parties
  • Workiversary meal:when you’ve hit your work anniversary you can take yourself and a colleague out for lunch (on us!)

Diversity We know that innovation thrives on teams where diverse points of view come together to solve hard problems. As such, we are explicitly seeking an individual who will bring diverse life experience, diverse educational background, diverse culture, and diverse work experience. Please be prepared to share with us how your perspective will bring something unique and valuable to our team

Expected salary:

Location: London

Location

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