Digital Campaigns Executive
Job Description
Job title: Digital Campaigns Executive
Company: Springer Nature
Job description: About Springer Nature GroupSpringer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 175 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow.About the BrandMacmillan Education provides world-class content in the most relevant, engaging and flexible formats to support students, teachers and institutions in lifelong learning. Visit and follow @MacmillanEducation / @MacmillanELTJob Title: Digital Campaigns ExecutiveLocations: Warsaw or London – Hybrid Working ModelApplication Deadline: April 17th, 2024About the Role:The Digital Campaigns Executive will play a crucial role in planning, executing, and analysing digital marketing campaigns to promote MacEd brands, products and services. The Digital Campaigns Executive is responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across various channels. This role requires a combination of creative thinking to conceptualize powerful demand generation campaigns, with the support of the brand function, and analytical skills to drive effective and measurable results. Comfortable putting together solutions-focused copy as well as A/B testing messaging across digital channels as well as deeply understanding user needs and tailoring messages to these distinct audiences the candidate will also need to partner with local teams to implement campaigns.Role Responsibilities:Campaign Planning and Strategy:
- Collaborate with the brand and local marketing teams to understand campaign objectives, target audience, and overall marketing goals for MacEd products and services
- Develop comprehensive digital marketing strategies aligned with key brand promises of MacEd products and services.
- Create detailed campaign plans, including timelines, budgets, and key performance indicators (KPIs).
Campaign Execution:
- Implement and manage digital campaigns across various channels, such as social media, email, SEO, and display advertising, and work in tandem with local stakeholders to ensure the on-the-ground implementation of digital campaign strategies.
- Coordinate with creative teams to develop engaging content and creative assets for campaigns and to implement innovative approaches to delivering brand messages.
Analytics and Reporting:
- Monitor and analyse campaign performance metrics, providing regular reports to senior stakeholders and wider regional teams
- Use analytics tools to gain insights into user behaviour, campaign effectiveness, and areas for constant improvement.
Experience, Skills & Qualifications:Essential:
- Knowledge of contemporary digital marketing tools, approaches and best practices (automation, lead scoring, demand generation). Comfortable with analysing data and reporting findings as well as recommendations. Able to “influence” senior stakeholders with creative campaign concepts and comfortable with adapting plans based upon data insights.
- Comfortable delivering to a set of campaign KPIs and owning digital first demand generation campaigns from conceptualization to execution.
- Experience of tailoring campaign messages to suit different customer needs customer needs.
Desirable:
- Experience conceptualising and pitching campaigns perhaps with an agency background
- Proficient in creating marketing campaigns tailored specifically for digital platforms or online environments
- SEO, PPC, Display advertising and Social Media experience
- Experience with marketing automation tools
#LI-LG1Springer Nature is a Disability Confident Committed Employer and we encourage applications from candidates with disabilities. If you consider yourself to have a disability or learning difficulty and wish to submit your application in an alternative format or would like to discuss reasonable adjustments during the application and interview process, please get in touch either by phone on +44 (0)207 014 4020 or by email SpringerNatureUKCareers@springernature.com so we can make any necessary arrangements.If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.At Springer Nature we value the diversity of our teams. We recognize the many benefits of a diverse workforce with equitable opportunities for everyone. We strive for an inclusive workplace that empowers all our colleagues to thrive. Our search for the best talent fully encompasses and embraces these values and principles. Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work hereFor more information about career opportunities in Springer Nature please visit.
Expected salary:
Location: London
