Digital Content & SEO Assistant
Job Description
Job title: Digital Content & SEO Assistant
Company: schuh
Job description: About the roleJob title: Digital Content and SEO AssistantReports to: SEO & Digital Content LeadABOUT THE ROLEFollowing significant digital growth, we are looking for an ambitious, driven, and enthusiastic Digital Content and SEO Assistant to join the Digital Marketing team.The main purpose of the role will be to help in the daily creation of both website copy and outreach articles. You will ensure all copy is optimised according to SEO best practises and outreached to journalists or uploaded to our website CMS in a timely manner. Working alongside the SEO & Digital Content Lead you will have joint responsibility for the day to day management of our organic search channel and the strategy that will allow us to reach our ambitious goals. Extensive training will be provided including hands-on practical SEO coaching as well as wider exposure to our digital marketing strategy.MAIN DUTIES & RESPONSIBILITIES
- Assist with the management and development of search optimised website content.
- Create engaging outreach copy using internal data to produce shareable content that fits within the schuh content & copy guidelines.
- Work toward agreed traffic and performance benchmarks aiming to suggest incremental improvements where possible.
- Produce detailed analysis and engaging reports of outreach campaign activities to be shared with the wider ecommerce/marketing team.
- Identify market trends and internal insights, to form optimised website content and outreach articles.
- Work with external agencies to continually review and improve search for schuh.
- Working alongside retail team to ensure consistency across store opening hours and local listings
- Be an ambassador for schuh, communicating our brand DNA confidently to third parties
- Stay up to date with the latest SEM news and search engine algorithm developments
- Learn and provide support to the Digital Trading, Social Media team, and other digital channels as necessary
EXPERIENCE & BACKGROUND
- A self starter who is passionate about Marketing and eager to learn and gain experience within this field.
- University background in Journalism, English Literature, Digital Marketing or similar content based qualification.
- Experience in a similar role is desired but not essential.
- Comfortable creating copy and content within strict company tone of voice guidelines.
- Data driven and data literate, analytical and highly passionate.
- Strong communicator and team player
- A marketing mind (looking for insight into SEM, consumer and market trends)
- Consumer approach (lives and breathes the customer)
This role is ideally based at our Livingston Head Office. However, we do aim to be as flexible as possible and there is potential for this to be a remote role.#INDHPAbout the locationNeilson Square is the home of our original warehouse and distribution centre, as well as many head office functions. Situated in Livingston, our site is in-between Edinburgh and Glasgow and very easily reached by car and public transport.We are pleased to offer this role based on our hybrid approach to working.What we will offer you:Our CultureYou do you, and we do shoes.Sure we’re all about shoes and sneakers but we’re also about the people wearing them.Our vision is People.Purpose.Progress and central to this is our commitment to diversity, equality and inclusion. We welcome applications from underrepresented communities and want you to express yourself everyday, no matter your ethnicity, gender identity, sexual orientation, disability, neurodiversity, age, family or parental status, beliefs, nationalities, religions or otherwise.A destination for self-expression for over 40 years. Be part of it.To support an inclusive environment, our purpose groups – racial equality, LGBTQ+ equality, disability equality, mental wellness and sustainability are employee led and give different ideas, perspectives and backgrounds to fuel innovation and celebrate diverse voices. Find out more herePerks of the job
- Up to 40% product discount for those amazing sneaks you want. You can also share this with your loved ones.
- 29 days holiday (including bank holidays) increasing to 34 when you have been with us three years
- Your birthday off to celebrate you
- Flexible working hours, hybrid and remote working options depending on your role
- Perk platform for hundreds of discounts
- Stream your wages as you earn them to get paid your way
- Employee assistance programme with the retail trust to support your wellbeing
- A pension scheme to help you save for the future
