Digital Marketing Analyst

Job Description

Job title: Digital Marketing Analyst

Company: Michael Page

Job description: This position is for a skilled Digital Marketing Analyst who will be responsible for managing marketing data for a busy marketing team. This role will focus on analysing and optimising digital marketing strategies, and will have 1 direct report.

*This opportunity will be 4 days per week in office, 1 day from home*

• Leading a team in the Marketing & Agency department
• Analyse digital marketing data to guide strategy development
• Managing marketing data through PowerBI
• Using marketing insights to influence digital marketing strategies, including PPC campaigns, Email marketing, and social media marketing.
• Managing Google Analytics – GA4.
• Managing a Digital Marketing Executive, overseeing the implementation of digital marketing campaigns.
• Identify trends and insights in digital marketing campaigns
• Track digital marketing metrics to assess success and areas for improvement
• Develop and implement optimisation strategies for digital marketing efforts
• Collaborate with other teams to ensure cohesive brand messaging
• Present findings and suggestions to senior management
• Stay up-to-date with digital marketing trends and potential new channels

Join an established marketing function|A role for a market leading business services provider

A successful Digital Marketing Analyst should have:

• A degree in Marketing, Business or a related field
• Proven experience in an analytics focused digital marketing role
• Line management experience.
• Experience with PowerBI
• Experience using Google Analytics – GA4.
• Strong analytical skills and data-driven thinking
• In-depth knowledge of the latest trends and best practices in digital marketing, including PPC and SEO.
• Excellent leadership and team management skills
• Strong presentation and communication skills
• Proficiency in MS Excel, PowerPoint and other data analysis tools

Our client is a prominent player in the business services industry. With a sizeable team based in Greater Manchester, they pride themselves on delivering exceptional solutions to a diverse range of businesses. They are currently on the lookout for a Digital Marketing Analyst with a passion for all things data.

• A competitive salary in the range of £45,000 – £57,000 per annum
• A supportive and collaborative work environment
• Generous holiday leave
• Opportunity for professional growth and advancement

*This opportunity will be 4 days per week in office, 1 day from home*

Expected salary: £45000 per year

Location: Manchester

Job date: Wed, 20 Dec 2023 08:17:55 GMT

Apply for the job now!