Digital Marketing Executive

Digital Marketing
January 10, 2024

Job Description


Job title: Digital Marketing Executive

Company: Puma

Job description: YOUR MISSION

  • Manage SEO, ASO and Affiliate strategy for PUMA UK.
  • SEM and Paid Social campaigns management. Supported by PUMA’s internal agency, briefing marketing calendar and being the point of contact for the UK.
  • Creating an AB testing roadmap.
  • Ensuring comprehensive optimisation of all UK website for improved rankings and increased organic traffic from both on-page and technical SEO viewpoints.
  • Collaborate with the Global SEO Manager in formulating and executing SEO strategies to augment organic traffic and rankings.
  • Conduct competitor and keyword gap analyses to identify valuable opportunities.
  • Collaborate with various teams to ensure the implementation of SEO best practices.
  • Generate and maintain detailed SEO performance reports, offering insights and recommendations for enhancements.
  • Have a passion for digital analytics, being able to take actionable insights from large datasets.
  • A passion for performance marketing essential, a passion for the sports industry preferred.
  • Weekly reporting of trade performance for digital marketing.
  • Work with Commission Junction to make sure affiliate program is driving incremental growth across a wide range of publisher types.
  • Working in Jira, Confluence, Atlassian or similar across regional and global projects
  • Delivering post-campaign analysis using both the media reports and the analytics solutions.
  • Testing new formats and new ways of buying media – driving channel performance with a test and learn approach.
  • Staying up to date with developments in digital marketing and making recommendation to drive PUMA forward.

YOUR TALENT

  • Proven relevant experience in digital marketing or eCommerce.
  • Data studio, Power BI, or GA4 reporting experience.
  • Experience Running ASO campaigns a bonus.
  • Knowledge of universal linking platforms such a Branch.
  • Experience using Celtra or creative automation software.
  • Knowledge of GA4, Data Studio, PowerBi or similar.
  • Use of Semrush, Google Search Console or similar.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Expected salary:

Location: Manchester

Job date: Fri, 22 Dec 2023 23:25:17 GMT

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