Digital Marketing Executive

Digital Marketing
January 11, 2024

Job Description


Job title: Digital Marketing Executive

Company: Lotus Bakeries

Job description: A little bit about us, we are BEAR! We’re an ambitious young company determined to take a big bite out of bad snacking habits. Grrr. We make pure fruit snacks with no added nonsense that make being healthy a little bit easier and a whole lot tastier. Real Fruit, Real Flavour, Real Fun! We started out making our tasty pure fruit yoyos, and now also make a whole host of other tasty pure fruit products too that go into several snacking categories: ‘paws’ for babies and toddlers, crunchy ‘Alphabites’ cereal with no refined sugar or salt. Ice lollies made from only two ingredients and a big ambition to take this brand beyond the above. Since we launched 14 years ago, we’ve grown quickly and we are currently sold in all the UK’s supermarkets and grrreat stores across the UK. Now we are taking BEAR around the world and have really ambitious plans for our international growth. We are a growing team of 38 people, as well as our colleagues in the Lotus Bakeries Natural Foods division; a family of brands that we joined in 2021.

Job description

Working as part of the Marketing team and working closely with Marketing Manager, these would be some of your main responsibilities

  • Social planning and execution on BEAR & Urban fruit for Facebook, Instagram and to reflect our annual brand plans.
  • Social planning and execution of our digital campaigns and NPD, whether that be Back To School, Go Ape or a special event such as Christmas.
  • Support on making sure our Website is up to date and optimised as well as possible.
  • Manage the Brandbank account.
  • Support our Amazon and wider sales team on content (Images, creative material) to ensure our shopfront is perfect!
  • Lead the BEAR influencer programme to drive effective and authentic reach.
  • Lead our BEAR CRM programme to help develop further audience insight and deepen brand loyalty.
  • Community management of social channels, responding to comments and DMs on Instagram & Facebook
  • Be the key lead for our app – managing any new card uploads or development directly with the agency.
  • Be a positive point of contact for our sales team, be ready to help out.
  • Review effectiveness of all of the above and share back to the business.
  • Budget management of all areas of responsibility.

Profile

Alongside living our TOP values of Team Spirit, Open Dialogue, and Passion, the most important things we’re looking for from you are:

  • 1+ years experience within digital marketing and familiar with all social channels
  • Proactive, autonomous & organised
  • A grrreat team player
  • Results driven
  • Keen to learn and develop
  • The desire to make a difference and contribute positively to our team and business.
  • A grrreat communicator
  • Energetic & enthusiastic
  • Willing to get your paws mucky
  • A fast learner, flexible and open

“Not many people would say that they love going to work…but that’s absolutely me, I love my job and the opportunity to take these brands and business to the next level!”

Joanna Agnew

Marketing Director Urban Fresh Foods

Expected salary:

Location: United Kingdom

Job date: Thu, 21 Dec 2023 08:24:15 GMT

Apply for the job now!

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