Digital Marketing Executive

Digital Marketing
January 12, 2024

Job Description


Job title: Digital Marketing Executive

Company: Aimbridge Hospitality

Job description: Ready to take the next step in your career and #GoBeyond?

Aimbridge EMEA are now seeking an enthusiastic E-Commerce Executive to join the team at our Birmingham office.

Reporting to the Digital & SEO Manager, the Digital Marketing Executive will be responsible for auditing and creating content across a variety of online channels for multiple hotels. From writing optimised copy, to conducting keyword research to analysing and reporting on results to drive continual improvement.

As Digital Marketing Executive, your role will also include:

  • Support hotel commercial plans, ensuring digital integration with wider marketing campaigns and initiatives
  • Auditing and creating content across all online channels, including websites, OTAs, metasearch and third-party
  • Optimising websites for search, improving user experience and generating leads and conversions
  • Keyword research and implementation
  • Implement paid distribution strategies across a number of channels, including Google Ad Words, review and report on performance
  • Use Canva to create engaging graphics for websites
  • Ensure delivery of high quality, engaging and consistent copy across all online channels
  • Keeping up-to-date with digital trends and algorithm updates, suggesting ideas to enhance the digital strategy of the organisation
  • Analyse monthly performance, produce reports and suggest strategies to support metric improvement

To be successful in this role, you will have:

  • Degree level or equivalent with digital marketing experience (1-year minimum)
  • Knowledge of Google Analytics, Google Tag Manager, Google Data Studio, Google Ad Words and SEM Rush
  • Hospitality experience and knowledge of brand systems would be desirable
  • Languages including Spanish and Dutch highly desirable but not essential

You will have a natural flair for producing excellent copyright with the ability to prioritise competing workloads. We are a rapily growing organisation and, as such, we are looking for someone who is adaptable and can respond quickly and efficiently to changing timelines.

As part of this role there may also be some travel required throughout the UK.

In return, we will offer an excellent salary and industry leading benefits including fantastic staff rates and discounts across our UK portfolio, 24/7 access to our Employee Assistance Programme, and an annual holiday allowance of 28 days (inclusive of bank holidays).

So, if this sounds like you, click ‘Apply’ today. Your dream job awaits…

Expected salary:

Location: Birmingham

Job date: Thu, 14 Dec 2023 06:00:19 GMT

Apply for the job now!

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