Digital Marketing Executive

Marketing
January 13, 2024

Job Description


Job title: Digital Marketing Executive

Company: Travel Trade Recruitment

Job description: Amazing opportunity available for a Digital Marketing Executive to join a friendly team. We are a fast-growing, entrepreneurial travel and media company. We partner with some of the world’s best media brands and affinity groups to deliver unique content and exclusive travel experiences for their readers and members.
Job Details:
The role is responsible for our website’s SEO strategy, ensuring all pages are fully optimised to improve rankings and organic traffic. Secondly, you will be responsible for the accuracy of the product information displayed on the website as well as ensuring all website content is customer-focused and adheres to usability best practices. This role also involves the development of our multi-channel marketing strategy, including email, social and PPC/Display campaigns across paid, owned, and earned channels.

Day to day duties and responsibility of this role are (but not limited too):
SEO

  • Lead on SEO strategy, optimising websites, and content across all our partners.
  • Use SEO tools to measure performance of keywords and optimize organic digital content to improve search engine results page (SERPS) rankings.
  • Manage keyword list and monitor performance.
  • Analyse campaign performance and provide growth insights.
  • Monthly reporting on digital marketing health and SEO

Website content

  • Uploading hotel reviews, ensuring key USPs are highlighted, CTAs for the different partners are accurate, relevant SEO optimisation and links are in place.
  • Supporting the websites’ content strategy and roll out such as the creation and maintenance of ‘collections’, landing pages and article pages in the CMS.
  • General merchandising, upkeep and maintenance of the websites
  • Monitor, optimise and analyse website and campaign performance, report findings and provide recommendations.
  • Work with the development team for implementation of future functionality

Multi-channel marketing

  • Write content and schedule/implement email activity in Mailchimp.
  • Track email performance and report on KPIs
  • Lead our social media presence, expanding our audience and boosting engagement via organic and paid campaigns.
  • Launch PPC and Google Ads strategy for growth.

Experience Required:

  • Minimum of two years’ work experience in the travel industry
  • SEO expertise and experience
  • Experience in working with a CMS (HTML knowledge is not essential)
  • Experience in working with Semrush, Meta, Google Ads, Google Analytics, and Mailchimp are essential
  • Experience in running social platforms is desirable.
  • A passion for digital marketing and an interest in travel and media
  • Analytical skills for measuring and optimising campaign performance
  • Experience in developing and implementing multi-channel marketing activity plans, identifying opportunities to increase sales and create brand awareness.
  • A keen eye for detail
  • A good command of the English language

The Package:

  • Salary up to £34,000
  • Remote working with the option to go into the ‘office’ on a Thursday
  • Company Pension Scheme
  • Excellent training and self-development opportunities
  • A great environment to work – with an enthusiastic and passionate team, where individual contribution will always be rewarded.
  • The opportunity to join a growing company at a pivotal point in our evolution.
  • Team socials and events

For this role it is essential you can work well as part of a team as well as independently, go about your day with very little supervision and you can manage your own time and priorities.

We are ideally looking for someone for 40 hours a week, Monday – Friday, but we are open to discuss other arrangements. You will be working mainly from home but will also be required to work from our London office.

This is a maternity cover with intended start date in February 2024 until December 2024 with the opportunity for the role to go permanent if business circumstances allow.

The role will report to the Marketing Manager and Head of Marketing.

Interested:

  • If you are interested in the above vacancy, please click ‘APPLY’ or email helen@traveltraderecruitment.co.uk

Expected salary: £32000 – 34000 per year

Location: London

Job date: Thu, 11 Jan 2024 00:55:13 GMT

Apply for the job now!

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