Digital Marketing Manager

Digital Marketing
January 7, 2024

Job Description


Job title: Digital Marketing Manager

Company: Frasers Group

Job description: At Frasers Group we’re rethinking retail. Through digital innovation and unique customer experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers providing flexible and convenient ways to pay across our collection of established brands, including Studio, Sports Direct, FLANNELS, Sofa.com, USC, Frasers, and GAME.

Please note, this role will be based at our Chelsea office 5 days a week.

The digital marketing manager works across Fraser Groups home brands: sofa.com and Amara, reporting into the Head of Marketing. The digital marketing manager will create, plan, and manage both brand’s marketing campaigns on the web, social media and other digital marketing platforms. Their duties include identifying market trends, planning campaigns and using web analytic tools to analyse the performance of the marketing campaigns in line with the brands marketing strategy.

Responsibilities:

  • Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC), and affiliates.
  • Building and maintaining a brand’s presence across multiple social media channels, Meta, Pinterest, X, Tiktok.
  • Creating, executing and monitoring marketing campaign budgets.
  • Collaborating with media and owned channel teams to improve marketing results.
  • Measuring key performance metrics, including website traffic, audience engagement, bounce rate and ad spend return on investment.
  • Liaising with the digital marketing teams at Frasers to identify innovative growth strategies.
  • Preparing reports on the performance of marketing campaigns, we weekly reporting on trade across both brands.
  • Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels.
  • Support the Head of Marketing with marketing proposals, business reviews and senior stakeholder presentations.

QUALIFICATIONS:

  • Has relevant qualification in Marketing or related disciplines
  • Experience in a digital marketing agency or in-house
  • Working experience with website analytics, social media platforms and digital advertising best practices
  • Excellent written and oral communication skills
  • Knowledge of the latest digital marketing trends and technologies
  • Strong analytical thinking skills
  • Excellent leadership skills and the ability to work as part of a team

ADDITIONAL INFORMATION:

An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

  • Think without limits – Think fast, fearlessly, and take the team with you.
  • Own it and back yourself – Own the basics, own your role and own the results.

Expected salary:

Location: London

Job date: Sun, 07 Jan 2024 04:36:18 GMT

Apply for the job now!

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