Digital Marketing Manager

Job Description

Job title: Digital Marketing Manager

Company: Jagex

Job description: Do you enjoy building media strategies, relationships and solving complex problems? We’re looking for a Digital Marketing Manager to join our team. Reporting to the Head of Digital Marketing, you’ll be an integral member of the team working on a range of projects that will not only challenge you but drive significant impact to the business.

What you’ll be doing:

• User acquisition, Retargeting funnel analysis, and channel optimization for specific titles
• Defining Paid Media strategies across our portfolio of PC, Console, and mobile games
• Optimize targeting, creative, marketing messages, marketing spend, bids and budget allocation
• Build & analyze reports from our extensive data sets to identify campaign optimization opportunities and maximise ROI
• Solve complex problems with partial, incomplete, and/or dirty data.
• Identify the highest impact testing opportunities, prioritize, execute, track results, and communicate to game and product marketing teams
• Manage and cultivate strategic relationships with our key partners such as Facebook, Google, Tiktok and media agencies
• Explain shifts in market dynamics, territory/region dynamics, mobile marketing trends, and user quality trends to the executive team and game studios.

What we’re looking for:

• A good amount of experience in performance marketing, within the gaming industry would be preferable

• Experience in performance-based marketing, utilizing video, display, social and DSP traffic and with demonstrated understanding of CPA, CPM, CPC, ARPPU and LTV
• Advanced usage of Excel/Google Spreadsheets including data analysis and pivot tables
• Blend of creativity and analytical skills with a strong results-oriented, metrics-driven approach to problem solving
• A player-centric approach that ensures marketing activities resonate with the target audience. · Aptitude to work outside of your comfort zone and get things done quickly
• You have a successful track record with ROAS strategies on PC, console, mobile games
• You’re intimately familiar with user acquisition platforms (Facebook Ads, Meta, TikTok, DSPs, etc.) and Attribution partners (Gamesight, Appsflyer)
• Excellent interpersonal and communication skills with ability to collaborate with colleagues across different disciplines and time zones to achieve results.

What we offer:

When you join Jagex you can look forward to a generous Perks & Benefits package including:

• Private Healthcare, including Dental Plan,
• £75 Monthly Energy Allowance (Paid on top of your salary)
• Minimum 6% Pension contributions
• Employee Assistance Programme & onsite Counselling
• Life Insurance
• Discretionary annual performance bonus
• Enhanced family leave policies from day 1
• Flexible working hours
• 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!

Collaboration is at the heart of Jagex. We love getting together with our teams to share ideas and socialise.
If you live in the UK, we offer a flexible working model that empowers you to work in the way that suits you best, while also getting the best from your working relationship with all the great people you’ll be connecting with here. We support you to be set up for success no matter where you log in.

Flexibility really is the key to how we set up working schedules, we’ll discuss your needs with you and be transparent about the working schedules of the team you’ll be working with during our interview process.

We will be shortlisting applications for interview week commencing January 15th, 2024.

About Jagex:

Make forever games with us.

Jagex is a thriving international games company with a growing library of forever game IPs for core gamers. We have such huge expertise at running games for the long term that we re-define expectations for what evergreen success looks like.

We create spaces for our players to come together – with each other and with us – inside and outside of our games. We empower our players with real influence on the game’s evolution. We help our players belong. Our community experiences give players a greater stake in what they’re playing, creating loyal forever fans.

These strengths inform our vision of our studio as a thriving international games company with a growing library of forever game IPs for core gamers. Our forever games will nurture sizable communities whose loyalty provides consistent revenues.

This in turn drives our mission: We create forever fans by empowering our community. We give players experiences worthy of their long-term time investment and actively collaborate with them to shape the games and the community for the better.

If this is something you want to be a part of, get in touch.

We have 500 of the industry’s most talented individuals in our Cambridge studio; if you share our values and ambition, we’d love to talk to you. Worried you don’t meet all the requirements in the spec? Your attitude, fresh perspective and experience is just as important to us; if you think this could be the perfect job for you, let’s talk.

Expected salary: £47000 – 62000 per year

Location: Cambridge

Job date: Sat, 23 Dec 2023 23:19:40 GMT

Apply for the job now!