Digital Marketing Manager

Digital Marketing
January 12, 2024

Job Description


Job title: Digital Marketing Manager

Company: Better Placed

Job description: Digital Marketing Manager

Global D2C Brand // Multi-Million turnover

£ Competitive salary + Package

Leeds // Hybrid (2 Office & 3 WFH)

  • Huge consumer brand – one of the UKs most successful and best loved consumer brands.
  • Iconic brand name with a reputation for quality and exceptional customer experience.
  • Secured a leading place in this diverse market to become an instantly recognisable brand with the most loyal customer base.
  • Award winning! FANTASTIC reputation!
  • £multi-million+ turnover business, with continued growth.
  • Growth firmly on their agenda including international growth via their expanding product and service offering and huge brand presence.
  • Continued investment (people, technology and resource) – multi-million investment
  • Extremely past faced.
  • Hybrid working, flexible working hours. Extremely flexible.
  • Employee benefits include discounts/ rewards and incentives / Pension / Discounts on products / L&D budget / 25 days holiday + 8 Bank Holidays

It will be your responsibility to maximise the commercial performance of the brands digital channels & promotional campaign offering/ calendar.

Working with the wider Digital team and channel leads across Paid Media (PPC, Paid Social, Display and YouTube), the in house Creative team and Digital Marketing Analytics team.

Job Description:

  • Support in the planning of the overall digital strategy including the product and promotional strategy, which supports growth not competition across DTC websites
  • Working with the channel leads and Creative team to analyse and optimise site promotions on site- making recommendations to drive performance
  • Manage the briefing process on offer details out to the wider business, including the end result to customers
  • Working with Digital and Paid channel leads to understand asset requirements for each offer and campaign
  • Working with the Digital Marketing team to understand and translate requirements into clear briefs for Creative teams and then support that production including setting up web banners
  • Continually seek to test and learn, working with channel teams to test different creative executions and approaches for campaigns to maximise performance

What I’m looking for:

  • Able to coordinate work across multiple teams (Digital / Creative / Web / Analytics) to deliver the best possible results
  • Has good knowledge of digital marketing channels – Paid Social, Programmatic Display and YouTube) and what creative drives results in channel
  • Ideally has experience in using web content management systems (CMS)
  • Excellent communicator and confident – able to give clarity on performance indicators and set direction for strategy
  • It is essential that you have previously and are comfortable working with multiple teams and can work cross channel
  • People management experience important also, so comfortable managing teams.

Expected salary: £40000 per year

Location: Leeds

Job date: Sun, 17 Dec 2023 01:17:14 GMT

Apply for the job now!

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