Digital Marketing Manager

Job Description

Job title: Digital Marketing Manager

Company: BSI

Job description: Are you a B2B digital marketing professional seeking to make your mark with a globally renowned organisation where excellence is a habit? At BSI we have a fantastic opportunity for an ambitious Digital Marketing Manager on a permanent basis to develop and execute global B2B digital campaigns that drive brand recognition, promote compelling messaging and result in increased customer activity and leads.
If you relish in delivering marketing activities that engage BSI’s global markets whilst leading an excellent digital marketing team then this role is one for you! You will get to champion digital initiatives and collaborate globally with all BSI’s regions to drive business opportunities and shared best practices to meet customer growth and retention goals. This is a pivotal role which will draw upon your leadership, planning, organising and teamworking skills to deliver results and create value.

What That Means Day To Day:

In this role you’ll join a diverse team whereby you’ll be responsible for the management of group digital marketing activities and the direct management of the digital marketing team including, but not limited to, content development, search engine marketing, social media, marketing automation and online advertising. You’ll deliver multichannel marketing campaigns which optimise return on investment by ensuring the business fully exploits leads generated from digital marketing activity e.g. social media, email marketing campaigns and search engine marketing. Manage projects to add or enhance content on BSI’s digital channels that builds engagement and ultimately goal completion.

Other aspects of the role involve:

• Managing and coaching digital marketing team to ensure project, team and personal success.
• Driving planning and processes for development of content from key internal stakeholder and maintain a content calendar.
• Conducting client journey optimisation and implement continual improvements working with the Group Data and Insights team.
• Advancing the use of marketing automation for improved customer, marketing and sales return through development of proper procedures and policies.

To Be Successful In Your Application, You Will Have:

• Demonstrable experience of leading B2B digital marketing in global organizations
• Running integrated digital marketing campaigns (web, social media, email, paid) understanding of how content impacts conversion

Familiarity with website design and management:

• Management of multiple enterprise, global websites
• Web marketing, SEO, SEM, social media marketing, online advertising, web analytics and e-commerce
• Content Management Systems – EpiServer
• Marketing and lead generation
• Salesforce.com knowledge preferred

Rewards:

Our culture at BSI in making excellence a habit extends to our offering a comprehensive rewards package which encompasses a competitive salary plus bonus, pension, life insurance, income protection, EAP in addition to 27 days’ holiday as standard. Other benefits include medical insurance, cycle to work, gym discounts, travel insurance and many more!

When seeking an outstanding place to work theres an enormous array of things to look for: inspirational colleagues, freedom to make a real change, and a shared ethos you can genuinely believe in. Throw in top perks, a lively dynamic environment and unrivalled opportunities to develop personally and professionally and you’ve found something special. You’ve found BSI.

Application Process:

BSI is conducting multi panel competency based interviews and assessments for this role virtually. To apply please submit your CV.

About Us:

BSI is a world-leading national standards body that helps our clients operate in a way that is safer, more secure and more sustainable. Incorporated by Royal Charter, we’re truly impartial, and home to the ultimate mark of trust, the Kitemark. Our unique combination of consulting, knowledge, assurance and regulatory services makes organizations more resilient, and in turn inspires trust in their products, systems, services, and the world we live in.

Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.

BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.

Expected salary:

Location: Chiswick, West London

Job date: Wed, 13 Dec 2023 23:28:13 GMT

Apply for the job now!