Digital Marketing Manager (£35,000-£50,000)

Digital Marketing
January 7, 2024

Job Description


Job title: Digital Marketing Manager (£35,000-£50,000)

Company: Vanrath

Job description: Digital Marketing Manager

VANRATH is delighted to have partnered with a leading brand within the manufacturing sector to recruit a Digital Marketing Manager to join their talented team.

Salary/ Benefits

In order to attract the very best talent on the market a generous remuneration package is on offer, depending on relevant experience. In addition to this, the position comes with a range of fantastic benefits including:

  • Attractive Salary
  • Pension Scheme
  • Bonus scheme
  • 25 days holiday Plus Stats

The Role:

The Digital Marketing Manager’s role involves overseeing the overall digital marketing strategy, developing, implementing, tracking, and optimising digital marketing campaigns to ensure best campaign performance and demonstrable impact on business.

As Digital Marketing Manager you will have unmatched knowledge of the current marketing tools. You will be highly competent in SEO/ PPC campaign planning and execution, as well as the tools to implement and optimise them. You will be able to clearly measure and monitor performance and report accordingly, using tech platforms such as Google Data Studio or other specialist reporting tools.

As part of your role, you will work closely with the wider marketing team and external digital agencies.

The Ideal Person:

  • 3+ years’ experience in digital marketing roles with related specialist qualifications
  • Practical experience in keyword research, SEO management, PPC, email and CRM
  • Advanced experience of marketing and web analytics tools such as Google Ads, SEMRush and Google Analytics
  • User experience knowledge and optimisation of buyer funnels and landing pages
  • Practical skills in multivariate experiments and A/B and email marketing
  • Working knowledge of JavaScript development, CSS, and HTML
  • Updated on new technologies and the latest trends in digital marketing
  • In-depth insights on all digital platforms
  • Excellent interpersonal and communication skills with the ability to communicate with accuracy and clarity
  • Solid planning and organisational skills with the ability to prioritise work
  • Ability to carry out tasks to a high standard with a strong eye for detail

Responsibilities:

  • Develop all campaign budgets
  • Design and manage the entire digital marketing process (display advertising, email marketing, the company website and marketing databases)
  • Plan and control the company’s social media channels and company website
  • Grow the website traffic and enable digital growth
  • Work with the content marketing specialist on content creation and distribution
  • Monitor the primary marketing metrics to establish the effectiveness of online advertising
  • Report on the performance of digital marketing activities and compare the results against key performance indicators and ROI
  • Review the brand message regularly to ascertain its consistency
  • Develop a workable digital marketing strategy
  • Collaborate with other supporting teams to create impressive client-centred landing pages
  • Analysis of end-to-end customer experience in different digital channels
  • Identify the latest digital technologies and current digital trends affecting the industry

For any further information on this fantastic opportunity please apply via the link or contact Conor Groves in the strictest confidence.

Expected salary: £35000 – 45000 per year

Location: Belfast

Job date: Sun, 07 Jan 2024 08:03:16 GMT

Apply for the job now!

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