Director Sales, Digital Advertising

Advertising & Media
January 6, 2024

Job Description


Job title: Director Sales, Digital Advertising

Company: Sportradar

Job description: Company Description

We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.

Job Description

Sportradar is a worldwide leader in sports data and audiovisual services for bookmakers. Over the last years Sportradar significantly expanded its range of products & services by establishing , a business division focused on data-driven marketing services designed for betting operators worldwide. Sportradar is now looking to recruit an experienced Sales Director to join the team and drive growth for our Digital Advertising Sales globally.

This role will be responsible for selling marketing solutions to our existing network of sports betting operators as well as other businesses interested in digital marketing solutions. You will be responsible for building up and using your network with advertising partners, primarily sports betting and casino operators.

THE CHALLENGE:

  • This role will drive the adoption and growth of Sportradar’s digital marketing service and technology with our largest partners.
  • Drive adoption of our ad:s technology across Programmatic and Social channels with senior marketing stakeholders.
  • Own and drive the initial sales process for 7-figure deals.
  • Manage our ongoing relationships with our largest advertising customers, proactively identifying and selling opportunities to drive greater adoption and utilization of our ad:s product suite.
  • Proactively consult and advise on our clients’ digital marketing strategy and tactics.
  • Oversee, maintain and grow senior relationships and influence with key client’s marketing leadership teams
  • Support and consult internal product teams to optimize the products from a sales perspective and shape the go-to-market narrative
  • Define, test and optimize business and pricing models with attractive offerings for key clients or partners and profitability contribution for Sportradar
  • Be part of Sportradar’s core global ad:s team, collaborating and sharing best practices as you establish and shape the company’s global advertising strategy
  • Actively engage in the sports betting advertising ecosystem, interact with key players, establish key relationships and gain a deep understanding of the setup and needs of all stakeholders
  • Represent the division and company externally at events and meetings
  • Both domestic and international travel is required for internal and client meetings

Qualifications

  • A strong proven experience in delivering digital marketing solutions within the sports betting industry or having worked within a marketing department of a major sportsbook is highly beneficial
  • Strong background in sales and marketing, with demonstrated success in establishing new businesses and building long-term relationships with clients
  • Expertise and credibility in digital marketing strategy and media planning
  • Ability to work independently while managing multiple priorities
  • Excellent presentation and communication skills
  • Understanding of ad-facing business models
  • Understanding of the sports betting eco-system
  • A broad international network of advertising partners, especially from the sports betting industry would be a great plus
  • Fluency in English. Other languages are a plus
  • Willingness to travel
  • Passionate about sports

Additional Information

OUR OFFER:

  • Work for and shape one of the fastest-growing digital sports companies in the world at the exciting intersection of sports, media, betting and advertising.
  • Be part of a highly motivated, innovative, and dynamic organization with people from more than 30 nationalities in our offices.
  • A paid vacation of at least 25 days plus the 24th & 31st of Dec., as additional days off.
  • Opportunity for hybrid working
  • Company pension plan and other health care benefits.
  • Summer events and Christmas party
  • Coffee, tea, fresh fruits and water in the office
  • Internal management programs according to management level: Grow / Lead Like a Pro / Sportradar e-Academy including team workshops with external trainers

SPORTRADAR

Sportradar is a global leader in understanding and leveraging the power of sports data and digital content for its clients around the world. We provide cutting-edge solutions and services to media companies, bookmakers, sports federations and state authorities.

We are a truly international business employing over 2,000 people in more than 30 locations around the world. Our rapid growth has been driven by technological innovation alongside an understanding of our clients’ business needs. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 100 countries.

We occupy a unique position at the intersection of the sports, media and betting industries. This creates an exciting and fast-moving working environment that rewards creative thinking and hard work. We are passionate about what we do, and we care passionately about our people.

If you think you’re up to the challenge, come and help us to grow, innovate and develop!

Shoot your shot in Sports and data! Don´t be a Spectator

Sportradar is an Equal Opportunity Employer. We are committed to encourage diversity within our teams. All qualified applicants will receive consideration without regard to among other things, your background, status, or personal preferences

Expected salary:

Location: London

Job date: Wed, 13 Dec 2023 23:36:21 GMT

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