EMEA Digital Planning Director London, England
Job Description
Job title: EMEA Digital Planning Director London, England
Company: Mindshare
Job description: DescriptionPosition at Mindshare WorldwideDigital Planning DirectorJob title: Planning DirectorGroup: Mindshare WorldwideClient: VolvoReports to: EMEA Planning LeadMindshare is a media services company that accelerates for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.You can check out some of our people stories and client work and awards on or or hear about the company in the words of our own people .What We Can Offer YouAt Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!We also offer an extensive training programme to help guide your career development, there’s a wide range of options to suit everyone at all levels of your career.Our Values & BehavioursOur new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.Our CommitmentWe want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact the People Team ( ).The RoleThis role is responsible for the digital planning and integration of the Volvo EMEA activation hub. We operate a fully integrated cross-digital channel approach to deliver Volvo’s media objectives. The Volvo EMEA Paid Media Engine team provides a digital planning and buying approach to drive maximum ‘Outcomes’ for Volvo across the region.This role is dedicated to leading integrated digital planning, client leadership and operational project management in the paid media engine, working alongside a specialist channel delivery team and an overarching digital Engine lead. Whilst being a key point of daily contact for our local hub connectors in applicable markets, you will also be responsible for building a strong relationship with:
- The Volvo Central media team (Operational planning and performance leads)
- Local Volvo stakeholders
- Local Volvo Mindshare teams
- Mindshare Global Client Leadership team
Reporting StructureThe Planning Director reports directly to the EMEA Planning lead. You will work directly, day to day with our channel delivery specialists to ensure consistent high-quality output for our client stakeholders.The Ideal CandidateThe individual will be expected to use their own initiative to manage and coordinate workstreams to deliver integrated campaigns across search, social and programmatic platforms. You will lead by example, creating an environment where all members of the team have an opportunity to fulfil their potential and deliver exceptional work for our clients.The 3 key principles of the role are:
- Deliver insight and lead integrated digital planning across the Volvo consumer journey
- Central lead communicator for all digital projects and processes. Collaborator with delivery team to provide a single solution to Volvo
- Owner of the end-to-end client key deliverables for your market/s and work in full collaboration with the local MS team as one Mindshare team. (e.g. quarterly/yearly planning & QBR process)
Essential Criteria
- Proven track record of strong digital media planning & buying experience. Ideally local and regional/multi market
- Well versed in digital media planning across channels (search, social & programmatic display/video)
- Understanding of brand and demand media planning principles
- Experience in forecasting & scenario digital planning to deliver to client targets
- Excellent client facing communication & presentation skills
- Hands on knowledge tools such as Google Analytics, search trends, ad servers (e.g. DoubleClick), data visualization & analysis tools
Personal Attributes:
- Works well within a team environment, with capability to work and own projects independently
- A ‘can-do’ attitude who is energetic with a hands-on approach to service client relationships
- Positive & productive – solutions orientated
- Organized with a strong attention to detail.
- Great interpersonal and communication skills
Responsibilities:Drive Performance
- Focusing on integration to drive digital strategy & data driven marketing
- In partnership with local team and planning and activation leads – lead the planning conversation for Volvo client stakeholders
- Lead and present strategies, media plans/ documents incorporating communication goals, recommendations, rationale, ideas and implementation, planning costs and budget splits and KPI’s
- Collaborate with team on plans, insights and recommendations
- Ensure reporting is focused on actionable insight. Be able to surface and share insights back to the client, and work with the team to surface optimisation opportunities
- Be able to articulate key drivers and barriers to delivering Volvo media targets
- Develop understanding of the Volvo business – across new cars, used cars, business, aftersales and subscriptions
Drive our Product
- Collaborate on a consistent, best-in-class approach to digital planning for Volvo
- Create and maintain account roadmaps for every market, covering testing, innovation, growth and other elements for your markets
Develop our process
- Manage digital cross channel planning processes & outputs across Paid Engine and local planning team
- Coordinate holistic media plans as a response to brief working with local Mindshare teams for non-digital and non-paid engine activity.
- Work with a project management solution to develop and streamline ways of working
- Drive integrated ways of working between the Paid Engine and Mindshare Local teams
- Ability to multi-task, prioritize jobs and manage own and the teams time efficiently
- Manage planning timeline and client requests efficiently for the team
- Ensure team delivering on the key deliverables from strategies to follow up actions/ tracking from calls to ensure the team is accountable
- Constantly review all optimization, budget management and other processes to identify opportunities for improvement in effectiveness or efficiency
Raise our profile
- Surface and share great work from the team
- Contribute to case studies, points of view and lead area of planning expertise to support the team keeping on top of the latest trends or tech
- A clear and concise style of writing with confident, persuasive presentation skills.
- Build and maintain relationships with local client leads, offering strategic guidance to help grow the business and strengthen the relationship
