EMX I Media Planning Business Director London, England

Job Description

Job title: EMX I Media Planning Business Director London, England

Company: EssenceMediacom

Job description: Description

Position at EssenceMediacom

EMX I Media Planning Business Director

About EssenceMediacomX

EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our amazing clients! Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few.

Visit for more information!

About the client

We’re proud to have this fantastic global account at EssenceMediacom since 2019. We won the account in 2019 when we looked after five global markets, and our media budget was under $400M globally. Since then, our relationships with the client have strengthened and expanded; in ’24 we’ll be looking after 20 markets (of which 8 in EMEA!) and our global media budget will be over $600M. With all that change it’s an extremely exciting time to be working on our fantastic global tech brand!

With the business growing we are looking to bring new leadership skills to help both our teams and clients navigate this change and growth, identify new opportunities to deliver breakthroughs and drive efficiencies, while continuing to strengthen our relationship.

The regional media and marketing are UK based, have strong relationships with the agency and often join our team and work from our offices.

Our guiding principles on the Global Tech brand

Creativity led and customer centric

• Approaching media planning as a craft
• Tireless focus on the customer
• Do unexpected things only our client can do

Flawless execution –

• Extremely high regard for excellence, from planning to execution
• Quality assurance in all media placements
• Relentless commitment to evolving deadlines

Best in class account service

• Anticipate change and respond to it promptly
• Ensure all the acocunt leads have what they need to execute effectively
• Communicate consistently and proactively, following up with updates to all key stakeholders
• Show ability to adapt, provide options or context

Working on the Global tech brand

• Seamless collaboration and act as an extension of your team
• Simple, clear communication
• Systems and processes that embrace ambiguity but also provide objective POV

About the role

Media Planning Business Directors lead a team of planners, inspiring innovation and great thinking in media planning across multi-practice client teams. The ultimate owner of the media plan recommendation, reporting reviews and campaign PCA, they work with the team to ensure communication to the client is clear, compelling and of a high standard. The Media Planning Business Director holds close client relationships and is the primary face of EssenceMediacom’s Media Planning product for those clients. They are ultimately responsible for campaign performance and the delivery of business-enhancing insights. They foster strong external relationships and keep a close eye on the market and other client teams to ensure new opportunities and research are reviewed and implemented for the benefit of their clients.

The Planning Business Director will be leading a team of two Planning Directors, a Manager and a Senior Account Exec, to challenge and improve their way of working and overall product, and work with the CS Client Director to help the overall team manage and prioritise projects. This is a fast paced account which at times requires quick turnaround and management of different local teams. Keeping close communication with internal EssenceMediacom and clients teams is essential for the team’s success.

Planning Responsibilities:

• Oversee and quality assure all deliverables produced by team members, particularly ensuring the high quality delivery of tactical response presentations, in-flight reporting, insightful post campaign analyses and clear and considered briefings to Activation.
• Take a lead role in client presentations, orchestrating the team as appropriate.
• Take responsibility for campaign performance against intended outcomes.
• Collaborate closely with the Strategy team, where applicable, on responses to brief.

• Collaborate with the Analytics team to develop client Learning Agendas.
• Set the quality standard for the planning deliverables, looking to evolve and improve them over time via team/ client feedback and incorporation of evolving external context.
• Work with the EMEA lead to drive internal thought leadership and team process/ workflow enhancement, increasing work quality, making us more efficient, and improving Essential satisfaction.

• When required, drive the success of new client onboarding, alongside Client Services.

People Responsibilities:

• Line manage four direct reports and support a wider team with career development and Essential satisfaction.
• Inspire while leading by example in developing, motivating, mentoring, and coaching direct reports.
• Provide timely and actionable feedback to drive team development and work improvement.
• Gain the personal/ professional respect of existing and prospective clients
• Be the point of escalation for team issues (within and outside of the team)
• Lead the recruitment and selection of junior staff, in line with our clients guiding principles.
• Must have the ability and desire to help lead, and a willingness to work in a team environment that promotes collaboration
• Adept at communicating effectively across all levels

Skills and Behaviors:

• Demonstrate initiative, responsibility, and follow through for “owned” work
• Strong attention to detail with the ability to multitask while working in a fast-paced, deadline-driven environment
• Passionate for driving solutions for clients and rally a team around solutions in complex scenarios
• Exceptional organisational skills as well as strong verbal and written communication skills
• Ability to translate data into well-articulated ideas
• Expertise in industry standard media research tools (Comscore, GWI, TGI, YouGov) to help answer clients challenges.

Role Requirements:

• This is currently a full time position, due to the pace of the account we don’t believe anything less is manageable.
• 4-6PM availability for alignment with US based agency and client teams.
• – agency experiences must.
• – regional/ global experience is preferable.
• – proven experience on high profile, high complex clients required.
• – degree – not needed.

What you can expect from EssenceMediacomX

EssenceMediacomX’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an EssenceMediacomX employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.

Expected salary:

Location: London

Job date: Thu, 21 Dec 2023 08:57:24 GMT

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