EMX I Media Planning Business Director London, England

Job Description

Job title: EMX I Media Planning Business Director London, England

Company: EssenceMediacom

Job description: Description

Position at EssenceMediacom

EMX Media Planning Business Director

About EssenceMediacomX

EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our amazing clients! Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few.

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About the team

Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in flight cross-channel optimisation & reporting and post-campaign analysis. We are our clients’ key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA.

About the role

The BT Business team has evolved in the last few years with more strategic input and growth in the planning and Client Service team. The business across both BT and EE has more than tripled in media investment to around £15m with a significant shift from heavy Demand Generation to a more balanced mix of Brand communications with still driving the day to day business needs of sales. Their new campaign BT Means Business has set the tone for the year ahead and beyond in building BT as a business that makes others businesses better and thrive in today’s competitive but entrepreneurial world. BT Business also deliver their services globally, so a small part of the team output will be planning international campaigns, making the BT Business team a true hub for learning across all planning disciplines.

The Business Director will have an overall view of all the segments from SoHo , SMEs, Corporates and Wholesale teams as well as regular dialogue with the Digital team. The planning team also work closely with the consumer division to align on any innovation / learnings that could impact the B2B world.

Media Planning Business Directors lead a team of planners, inspiring innovation and great thinking in media planning across multi-practice client teams. The ultimate owner of the media plan recommendation, weekly reporting reviews and campaign PCA, they work with the team to ensure communication to the client is clear, compelling and of a high standard. The Media Planning Business Director holds close client relationships and is the primary face of Essence’s Media Planning product for those clients. They are ultimately responsible for campaign performance and the delivery of business-enhancing insights. They foster strong external relationships and keep a close eye on the market to ensure new opportunities and research are reviewed and implemented for the benefit of their clients.

The Media Planning Business Director will manage a team of media planners, inspiring innovation and great thinking.

Some of the things we’d like you to do:

• Oversee and quality assure all deliverables produced by junior team members, particularly ensuring the high quality delivery of tactical response presentations, in-flight reporting, insightful post campaign analyses and clear and considered briefings to Activation.
• Take a lead role in client presentations, orchestrating the team as appropriate.
• Take responsibility for campaign performance against intended outcomes.
• Collaborate closely with the Strategy team, where applicable, on responses to brief.
• Collaborate with the Analytics team to develop client Learning Agendas.
• Work with Data Strategy to tie first party data in to planning.
• Be the point of escalation for team issues (within and outside of the team).
• Drive internal thought leadership and team process/workflow enhancement, increasing work quality, making us more efficient, and improving Essential satisfaction.
• Set the quality standard for one or more planning deliverables per year, improving them over time via team/client feedback and incorporation of evolving external context.
• When appropriate, play a key role in new business pitches.
• When required, drive the success of new client onboarding, alongside Client Services.
• Identify and build out two case studies per year suitable for external recognition and award submissions.
• Line manage 2-4 direct reports and support a wider team with career development and Essential satisfaction.
• Support the regional practice lead with development of the media planning product.

Competencies (specific knowledge, skills and abilities):

• Ability to translate business and marketing KPIs to appropriate media KPIs.
• Superior presentation design skills, in slides or document format.
• Ability to represent and advocate for Essence, internally and externally.
• Strong public speaking skills and excellent written ability.
• Expertise in industry standard media research tools (Comscore, GWI, TGI, YouGov).
• Excellent organizational skills, close attention to detail and ability to quality control work.
• Ability to adhere to deadlines and project manage multiple campaigns.
• Superb client relationship and management skills.
• Development and maintenance of productive relationships with vendor partners.
• Proven Brand and Dem Gen Planning expertise
• Proven problem solving and decision making skills.
• Ability to work independently and to collaborate in a team environment.
• Skilled in quantitative reasoning.

Management Responsibility

• Inspire and motivate a team, leading by example while coaching juniors.
• Provide timely and actionable feedback to drive team development and work improvement.
• Monitor and support Essential satisfaction across client teams, identifying and implementing ways to maintain or increase satisfaction.
• Foster excellent working relationships across the client team to facilitate smooth processes and flawless execution of plans.
• Communicate effectively across all levels of the team.
• Understand when to escalate issues to senior management
• Calculate the workload implication of new campaigns and feed in to resource management.
• Provide awareness and recognition for jobs well done.
• Participate in the Essence mentorship programme.

Required Education and Experience:

• Bachelor’s degree.
• Experience may be substituted for the education.
• Proven experience in media at Director level, gaining solid understanding of the principles of marketing and advertising and running and motivating teams.

Expected salary:

Location: London

Job date: Fri, 01 Dec 2023 07:15:03 GMT

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