Head, Digital Marketing

Job Description

Job title: Head, Digital Marketing

Company: Principles for Responsible Investment

Job description: About the PRI

The PRI is the world’s leading proponent of responsible investment. It works to understand the investment implications of environmental, social and governance (ESG) factors and to support its international network of investor signatories in incorporating these factors into their investment and ownership decisions.

The PRI’s three distinct capabilities relate to the core elements of the PRI’s approach to achieving a sustainable financial system.

Translate RI (Responsible Investment) thought leadership into insights and practical support that is tailored to what signatories need to progress their RI practice

Convene our vast network to create opportunities for collaborative action

Harness our global scale to influence policymakers and regulators to effect system change

Job Description

As the Head of Digital Marketing, you will lead planning, implementation, measurement, and continuous improvement of marketing across the PRI’s digital channels, including web, email and social media. You will work collaboratively with other members of the marketing team and PRI stakeholders to develop and implement strategies aligned with organisational goals.

You will maintain awareness of new marketing technologies and best practices, identifying and implementing as appropriate. As appropriate, you will establish and manage relationships with external digital marketing service providers and advertising agencies to support content creation and marketing delivery.

Core Responsibilities:

Line manage and develop the digital marketing team – including a web editor, digital communications manager and digital communications associate

Support the Director of Marketing in delivering to the team’s business plan and budget

Provide regular reporting to the Director of Marketing; Director, Marketing & Signatory Experience; and Chief Operating Officer, as required

Develop and execute digital marketing strategy, working with key stakeholders in marketing and other related PRI teams to maintain alignment with organisational goals

Effectively align digital marketing with the work of adjacent brand marketing (including design), corporate communication, product marketing, external affairs, the CEO’s office, and the PRI’s regional teams

Across the PRI’s digital channels (including website, email, and social media):

Plan, implement and enhance our marketing activity

Introduce, maintain and enhance appropriate measurement and reporting

Understand audience behaviour, content interests and preferences

Understand marketing performance and enable data-informed improvement (including testing and validation)

Support continuous improvement of signatory and stakeholder experience and engagement

Play an active role in the development and delivery of all PRI communications regular marketing and related team meetings

Ensure the consistent and effective management of all digital aspects of the PRI’s external communications calendar

Support the holistic development and maintenance of the PRI’s digital channels to deliver great signatory experience, engagement and marketing performance

Work closely with the PRI’s IT team to support the development (in 2024) and ongoing maintenance of the main PRI website ( ), ensuring the needs of our signatories and stakeholders are effectively considered

Establish and manage relationships with advertising agencies or other outside vendors providing platforms, tools and content to enhance our digital marketing

Identify and implement appropriate new technologies for use across digital marketing

Support the development of a coherent content strategy across the PRI’s digital channels

Develop and implement targeted campaigns for signatory and stakeholder engagement and new signatory acquisition

Person Specification

Proven track record in international/global B2B digital marketing across web, email and social media channels

Experience of marketing in ESG and/or investment ecosystems is preferred, ideally in the context of a content rich service provider and/or membership organisation

Proficiency in copy-writing/editing marketing communications for professional audiences

Demonstrable awareness and experience of marketing best practice and implementation

Hands-on experience with marketing technology including website CMS (e.g. WordPress or Webvision); LinkedIn (preferably including Sales Navigator); social media tools (e.g. Hootsuite); email platform (ideally Marketing Cloud); webinars; podcasts; etc

Experience introducing, implementing and developing effective use of wide-ranging marketing tools and technology is highly desirable

Well-developed people management skills, including leading and developing high-performing digital marketing teams

Demonstrable commitment to developing others and a growth mindset, actively pursuing continuous professional and personal development

A collaborative and consultative approach to working with others & commitment to fostering an inclusive environment locally and across colleagues globally

Excellent networking, relationship management and interpersonal skills and experience of building strong and productive relationships at a senior level

Excellent written communication and verbal presentation skills

IT/Digital skills including Microsoft Office (particularly Teams, Word, PowerPoint and Excel), project management (Asana or similar), CRM (preferably Salesforce)

Very good programme management skills, with experience in delivering complex projects successfully, including directing others that may not be your direct reports

As this is a global role, international travel may be required from time to time, including to our annual PRI in Person event (most recently hosted in Tokyo, Barcelona and Paris)

Language skills, other than English, are desirable

We particularly welcome candidates from under-represented groups, including Black, Asian, and other People of Colour, those with visible or non-visible disabilities, LGBTQ+ candidates and those who are neurodivergent.

The PRI is committed to offering flexibility to our employees, both formal (e.g. part-time work) and informal (e.g. a shift in hours to accommodate caring responsibilities). Please talk to us about how we could make this role flexible for you.

N.B. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.

Expected salary: £66000 – 78000 per year

Location: London

Job date: Sat, 16 Dec 2023 03:22:05 GMT

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