Head of Digital Marketing
Job Description
Job title: Head of Digital Marketing
Company: Gleeson Recruitment Group
Job description: Gleeson Recruitment Group is pleased to be working with a business to recruit for a Head of Digital Marketing who will be hands-on in the delivery of all digital marketing strategies for multiple e-commerce businesses.Head of Digital Marketing
Location: Wolverhampton, West Midlands
Salary: c. £50,000, experience-dependent
Contract: Full-time, permanentIntroduction:
We are seeking an experienced and results-driven Head of Digital Marketing to lead the development of short and long-term digital marketing strategies for various products, brands, and businesses. This role offers an incredible opportunity for the successful candidate within a fast-paced, entrepreneurial organisation that is expanding and diversifying its business. As the Head of Digital Marketing, you should possess in-depth digital marketing experience and tactical knowledge of channel implementation.The Role:
Reporting directly to the Group Marketing Director, you will be part of a team of skilled marketers. Key responsibilities include:
- Devising and executing strategies to drive and optimise online traffic through multi-channel campaigns, demonstrating proficiency in social media platforms like Instagram and TikTok.
- Building and maintaining a best-in-class digital presence to continually prove ROI.
- Translating business objectives into measurable plans, expanding brand presence, attracting new customers, and delivering conversion rate optimisation strategies.
- Facilitating the overall digital strategy and development of strategic opportunities and business vision.
- Setting up and managing the digital marketing strategy across multiple brands and products, covering PPC, SEO, Affiliate Marketing, Partnerships, and Social Media Channels.
- Shaping and managing digital marketing budgets against ROI and KPIs.
- Developing marketing automation and lead management processes.
- Collaborating with Data and Analytics teams to lead in the development of data-driven digital solutions.
- Translating digital performance data into measurable insights for core business objectives, including regular reports with comprehensive metrics and actionable insights.
- Staying informed on the latest platform and marketing best practices, cultivating strong relationships with platforms to gain access to emerging features and technologies.
- Assisting in managing Digital media agency partners.
- Researching and reporting on digital marketing trends.
- Assisting in the implementation of individual training plans for team members.
Experience:
We are looking for a talented and ambitious individual with hands-on experience in applying digital marketing trends. The successful candidate will need to have excellent planning skills, a proactive and energetic personality, and exceptional interpersonal skills. Key qualifications and experience include:
- Proven work experience in a similar position, with 6 years plus in digital marketing.
- Demonstrable experience in planning and implementing successful digital marketing activities.
- Strong understanding of all current digital marketing channels, including PPC, SEO, Affiliate Marketing, Partnerships, and Social Media Channels, along with integration.
- Solid knowledge of online marketing tools and best practices.
- Hands-on experience with SEO/SEM, Google Analytics, WordPress, SEMrush, and CRM software.
- Proven analytical, insight, and MI experience and best practice.
- Technical familiarity with web design.
- Excellent analytical and project management skills.
- Strong team management and communication skills.
Digital marketing strategies are crucial for our company’s success, and this role will play a crucial part in achieving our business goals and objectives.At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.
Expected salary: £45000 – 60000 per year
Location: West Midlands
