Head of Digital Marketing & Analytics – Asset Management
Job Description
Job title: Head of Digital Marketing & Analytics – Asset Management
Company: M&G
Job description: At M&G our purpose is to help people manage and grow their savings and investments, responsibly. As a business, we are continuing to take steps towards a sustainable future, delivering better long-term solutions for our customers and clients and identifying new opportunities to make a positive impact for our environment and communities. To help us achieve our vision we’re looking for exceptional people who live our values of care and integrity and who can inspire others; embrace change; deliver results and keep it simple.We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.Role Title: Head of Digital Marketing & Analytics – Asset ManagementDepartment & Team: Brand Operations Team. – AMManagement Level: Integration LeadRole reports to: Head of Brand OperationsM&G Investments is looking for a highly motivated and experienced senior digital marketeer, with extensive knowledge of the Financial Services digital marketing landscape. As the Head of Digital Marketing, you will lead our digital marketing efforts to drive brand awareness, client engagement and ROI.We are looking for the individual to lead our digital marketing function and transform our online presence and use of marketing technology. The ideal candidate will be a strategic thinker with a proven track record of driving results in the asset management industry.Responsibilities Develop and execute the asset management Digital marketing strategy-Create and implement a comprehensive digital marketing strategy that aligns to the AM Marketing team’s goals and objectives-Define KPIs and performance metrics to measure the success of digital marketing campaigns-Stay updated on industry trends and emerging technologies to ensure our strategy remains cutting edge Data Analysis and Reporting-Lead the development of a data driven culture in marketing with the AM Marketing leadership team-Regularly analyse marketing performance and provide actionable insights-Prepare and present reports to senior management to track progress against KPIs.-Lead generation and marketing automation– Provide subject matter expertise on use of Salesforce, Eloqua and other toolsWe have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality or disability we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.
Expected salary:
Location: London
