Head of Digital & Social Media
Job Description
Job title: Head of Digital & Social Media
Company: Samsung
Job description: Position Summary:Samsung was founded with the purpose of creating products that benefit mankind and move us forward in big and impactful ways.
“A mindset of working for the benefit of the state, the people and, eventually, mankind.” – Byung-chull Lee. Founder of Samsung
We continue to evolve our brand purpose as our world and customers evolve, but the foundation remains at the core of who we are:
- Economic contribution to serve the nation, the public and humanity.
- A company that puts its people and their growth first.
- The pursuit of rationality and integrity in all we do.
We are the relentless pioneers.
We exist to create human-driven innovations that defy barrier to progress.
Our brand mantra is DO WHAT YOU CAN’T
The Samsung UK Corporate Marketing Team is uniquely placed to deliver this as we are passionate cohort of discipline experts, from Insights and Operational Excellence to CSR, PR & Comms and Brand Marketing, that act to support “One Samsung”.
We create socially-impactful programmes that help young people, from all backgrounds, find their purpose. We develop authentic, shared experiences that connect us with our customers, powered by technology. We are the guardians of Samsung KX; an innovation hub that houses our premium product portfolio and local community engagement programmes.Role and Responsibilities:
- Create an innovative new Digital strategy (Showcase Retail digital journey x microsite, store related apps)
- Establish governance with the Retail Director, team and DTC team, to co-develop performance-driving initiatives / CRM
- Build a Centre of Excellence to support Digital Blueprints and JBPs with Channel partners
- Business Lead for Social Media and accountable for discipline transformation including the One Samsung strategy and overhaul of and re-establishment of governance. Accountable for ensuring Social Media standards are not only met but exceeded for Launch requirements
- Lead the Social Media team to deliver best-in-class platform / audience led strategy, create an always-on “viral-worthy” content and events calendar to engage our customers and standout community management
- Establish a One Samsung Influencer programme – organic and paid – that delivers impactful uplift to engagement and divisional sales KPIs
- Develop and share forensic understanding of audience behaviours and channel and content ecosystems
- Accountable for onboarding, developing and establishing a team of experts
- Single point of contact responsible for educating and engaging Senior Leadership teams across UK, Europe and HQ, and managing escalations
- Lead for KPI setting, ROI and agency performance management; a quality control function between internal strategy/objectives and external briefs and execution
Skills and Qualifications:What we need for this role:To be successful, you will possess the following skills and attributes:
- Experience in a Head of / Agency Director Leadership role
- An innovative, knowledgeable leader
- Ability to take others on the journey
- Consistent track record of building digital strategies that deliver tangible business impact
What does success look like?
- Passion and drive to establish Social Media as a best-in-class function with Samsung UK & Ireland
- Viewed as a trusted expert partner by the Leadership Team and Marketing Directors
- Growth to followers, Engagement Rate %, increased influencer collective, improved conversion
- Excellent collaboration with DTC and Channel teams
Benefits of working at Samsung include:
- Hybrid working – 3 days in the office and 2 days at home per week
- Bonus scheme linked to individual, team and company performance
- Car allowance
- Private medical – family cover
- Income protection
- Enhanced pension contribution
- Three volunteering days each year
- Flexible benefit portal and contribution of £55 per month – including travel insurance, gym membership, season ticket loan, Tastecard, dental insurance and more
- Holiday – 25 days plus bank holidays and an additional day off for your birthday
- Access to discounts on a wide range of Samsung products
- Access to a discount shopping portal
A note on equal opportunities:We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Expected salary:
Location: Chertsey, Surrey
