Head of Marketing Communications
Job Description
Job title: Head of Marketing Communications
Company: News UK
Job description: Your team:
The Times and Sunday Times are two of the most respected and trusted news publications in the world. Our mission is to deliver quality journalism and information to our readers, while fostering a deep understanding of the world around us.Your role:
We’re looking for someone to supercharge The Times’ marketing communications strategy. An experienced and creative leader, you will be responsible for shaping and executing comprehensive marketing strategies to drive visibility and consideration, audience development, subscription growth, engagement and retention. You will lead a team of brand and campaign strategists and work collaboratively with the customer team to create innovative campaigns that align with The Times’s values and objectives.Day to day you will:● Have overall ownership of The Times external communications strategy; devising and delivering campaigns across owned, earned and paid channels that drive brand, reputational and commercial growth.● Manage the communications schedule for the Customer team, working closely with external and internal agencies to deliver creative excellence.● Develop and execute the communication materials for multi-channel marketing strategies anchored in digital to enhance presence, increase readership and drive subscription growth.● Lead and inspire a high-performing marketing communications team, providing guidance and fostering a culture of creativity, collaboration and excellence.● Collaborate with senior leadership to align marketing objectives with overall business goals.● Direct market research and analysis to identify trends, audience insights, and competitor strategies to inform marketing plans.● Work closely with the performance marketing team to devise media buying strategies aligned to performance goals.● Work with the wider Customer team to develop and maintain brand guidelines, ensuring adherence to brand standards and consistency in all communications and visual elements.● Set clear goals and KPIs for the team, regularly reviewing performance and optimising strategies for maximum effectiveness.● Collaborate closely with editorial, commercial and product teams to ensure cohesive messaging and alignment of marketing efforts.What we’re looking for from you:● Progressive experience in marketing, with a focus on communications, ideally within the media/publishing industry.● Strong leadership skills with a proven track record of leading successful marketing campaigns and managing a high-performing team.● Excellent understanding of digital marketing, social media platforms, analytics tools, and emerging trends in the media landscape.● Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.● Strategic thinker with a keen eye for detail and the ability to prioritise and manage multiple projects simultaneously.● Ability to use data and insight to inform solutions.We are News UK: One of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, TalkTV and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.Life at News:Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.To do this, we believe our employees must represent different backgrounds, perspectives and experiences. We strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity, Equity and Inclusion Strategy, which focuses on three main priorities – attracting talent from a wider, more representative pool, developing equity programmes to drive better representation in our leadership, and ensuring diversity and inclusivity in our workforce as well as the journalism and content we produce. We also currently have 12 employee led networks and groups that support our strategy and connect like minded employees socially.Benefits:Some of our benefits include:
- Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
- Wide range of training available, plus full LinkedIn Learning access
- Private medical insurance including coverage for pre-existing conditions
- Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
- ‘Bikes for Work’ and ‘Electric Car’ scheme
- Up to 60% discount on Harper Collins books
- Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
- Access to wellbeing benefits such as EAP, physio/massage and counselling
- A generous pension scheme with employer contributions of up to 5%
- 25 days holiday, plus bank holidays and up to 4 volunteering days per year
We want to ensure that everyone we meet has the opportunity to perform to their best when applying for a role. Please let us know, at any stage, whether you require any reasonable adjustments during the recruitment process, and we will do our best to accommodate.
Expected salary:
Location: London
