Head of Media at ODI
Job Description
About us
ODI (odi.org) is an independent, global think tank. We work to inspire people to act on injustice and inequality. Through research, convening and influencing, we generate ideas that matter for people and planet.
About the Role
We are looking for a Head of Media to design and execute a creative and ambitious media strategy that influences policy and decision-making around ODI’s overarching priorities. Our agenda-setting research and thought leadership navigates the most pressing challenges of our time, and this role will ensure these insights reach the right audiences to inspire action.
A seasoned PR professional, you will bring creative ideas and practical expertise to build the international profile of ODI, including in our new target markets in the US and Europe. As a senior leader within the Public Affairs and Communications team, the Head of Media acts as an advisor and mentor to communications and research colleagues to profile priority agendas across ODI’s seven research programmes, from gender justice to the climate emergency. The Head of Media is responsible for building relationships and pitching stories to journalists, developing proactive media plans, responding to the news agenda and increasing ODI’s profile as a dynamic, global think tank.
About you
- You are a motivated self-starter with a strong news sense and understanding of the global media landscape. We are looking for someone who can pitch our research and ideas to high profile media outlets in the US, Europe and internationally and strengthen our reach and profile in new media markets. You are politically aware and experienced in using the media to influence policy makers.
- You have the confidence, creativity and drive to put forward new ideas, provide advice to senior colleagues and respond quickly to breaking news stories.
- You will know exactly what makes a great news story and be able to translate complex research into accessible messages which create impact with the target audience.
Main Duties and Responsibilities
- Providing sound media counsel to staff at all levels within ODI, advising our high profile experts and senior leaders on media outreach and building the media skills of communications staff
- Developing bespoke media strategies for specific projects, working with researchers and communications staff across the institute to understand and deliver on the intended influencing outcomes of their work.
- Expanding our media reach in priority countries outside the UK where our research has the potential to influence positive change.
- Training and supporting colleagues to become spokespeople for ODI, ensuring we are able to offer a range of expert speakers in our priority areas.
- Setting ambitious media targets, providing regular reporting on progress to the Board, Senior Leadership Team and wider organisation on the performance of media work, and constantly seeking to improve our impact.
- Proactively identifying and managing opportunities for creative media partnerships to raise ODI’s international profile
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