Head of Paid Media

Job Description

Job title: Head of Paid Media

Company: Boohoo

Job description: The Role

As the Head of Paid Media, your primary goal is to strategically plan, execute, and optimise paid media campaigns to drive targeted and measurable results, maximising return on investment (ROI) at Pretty Little Thing. You will lead a team of Paid Search, Paid Social and Affiliate experts and align all paid media efforts with the broader marketing and business objectives.

The Team

For the team at PrettyLittleThing, that weekend-every-day feeling is a perk of working for us, and it’s the kind of vibe we’re all used to and expect. Our unique way of working speaks for itself: we work hard, and we play hard. Here at PLT, we strive to fly the flag for love, equality, and acceptance, working to use our platform to spread nothing but good vibes. #EveryBODYinPLT is our community that is all about body positivity, equality and supporting each other.

What you’ll be doing

· Lead our large Paid Media team – a collection of Paid Search, Paid Social and Affiliate Marketing specialists who manage activity across 7 international markets

· Lead our Paid Media strategy, ensuring that we continue to evolve our proposition and remain at the forefront of Digital advertising

· Own results. Critically assess weekly reports and regularly identify opportunities to optimise activity in line with business objectives

· Work with your Director (line manager) and wider senior stakeholders to ensure that the Paid Media strategy is reflective of the latest business objectives

· Be proactive. Spot opportunities and implement trials. Promote test and learn agendas across the team

· Present strategies, results and opportunities to senior management on a regular basis. Be comfortable dealing with challenge and requesting additional resources when needed

· Lead strategic relationships with all key media owners and tech partners. Work closely with them at a senior level to ensure that we follow best practice and receive maximum value from partners

· Own tech stack management within the Digital team, making recommendations on which partners we use in order to maximise our proposition and results

· Work closely with the wider Marketing Leadership Team to ensure that strategies and plans are fully aligned across all marketing channels and customer touchpoints

· Build strong relationships with other internal teams such as Business Intelligence, IT, Marketing, Trading and Studio

· Work closely with peers across the wider Boohoo Group to share learnings, develop group-wide approaches, negotiate commercial deals etc.

· Total responsibility for spend management and performance reporting of the Paid Media team

· Responsibility for the performance management and development of the team, ensuring that we have a high-performing, motivated team

· Use competitor analysis and 3rd party data to benchmark our performance and influence our future strategy

Skills and Experience

· Significant experience in Paid Media. Extensive knowledge of Paid Search and Paid Social is essential. Affiliate experience is desired.

· Demonstrable experience of managing mid-large teams and developing teams over time

· A strategic mind, capable of long-term planning and spotting opportunities

· A commercial mindset, capable of translating business goals into marketing strategies

· A ‘can do’ attitude, with a drive to do better

· The ability to build strong, effective relationships with key internal and external stakeholders

· A keen understanding of wider marketing channels and how they fit into the full consumer journey

· Experience in presenting strategy and results to senior stakeholders

· Strong analytical skills with an ability to draw insights from large data sets

· A good technical understanding

· Excellent knowledge of excel; comfortable in producing complex reports, formulas and pivot tables

· Excellent verbal and written communication skills

Working with us

To succeed here, you have to love working at pace. It’s relentless, but we love it. Change is a certainty – you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We’re always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. We’re passionate, agile, creative and one team.

More about you

· You are driven, proactive and passionate

· You show strong problem-solving skills and are able to source help when needed

· You have the ability to work to deadlines in a fast-paced environment

· You are a dedicated team player and can work with people of varying seniority

· You are a “people person”, able to work with, and get the best out of, your team and other teams across the business

Why join us

We know that as a company we are only as good as the people that we employ. We know our employees work tirelessly to make PLT the success it is today and in turn, we offer them some amazing benefits:

25 days holiday plus bank holidays
Discretionary bonus scheme
5% employer pension contribution
Company share scheme
Flexible working hours
Late start, early Friday finish
4 x life assurance
Free parking
Free gym membership and classes daily including yoga, PT classes and sound relaxation
Employee assistance programme including 24-hour confidential helpline
40% discount across 8 brands, 20% discount on Debenhams
Discount portal
Learning and development support and opportunities both internally and externally
Payday drinks monthly and ad hoc events throughout the year

As well as the great perks and benefits listed above upon joining you will also have access to several flexible benefits on our Reward Platform “Beyond” such as cycle to work, healthcare cash plan and technology loans

#LI-ER1 #marketing #paidmedia

Expected salary:

Location: Manchester

Job date: Sat, 23 Dec 2023 23:53:55 GMT

Apply for the job now!