Lecturer in Digital Marketing & Technology at De Montfort University Dubai

De Montfort University Dubai is seeking an experienced and motivated academic to join the Faculty of Business and Law as a Lecturer in Digital Marketing & Technology. This role is ideal for candidates passionate about delivering high-quality, practice-oriented education while contributing to the academic and professional growth of a diverse student body.

As a Lecturer, you will play a key role in shaping the delivery of business and marketing programmes, with a strong emphasis on innovation, technology integration, and real-world industry relevance. You will also engage in curriculum development, student support, and collaborative academic initiatives across the faculty.

Key Responsibilities

• Deliver engaging and innovative lectures, seminars, and workshops across undergraduate and postgraduate modules in digital marketing and related areas. Teach core topics including Digital Marketing, Advertising & PR, Social Media Marketing, Market Research & Analytics, Green Marketing, Integrated Marketing Communication, and Brand Strategy.
• Support student learning through academic mentoring, project supervision, and assessment feedback.
• Participate in curriculum development and the design of new modules and programmes aligned with industry needs and emerging trends.
• Engage with local and international stakeholders to build meaningful partnerships and industry engagement opportunities.
• Contribute to faculty activities including student recruitment, orientation, quality assurance, and community outreach.
• Conduct scholarly and/or industry-focused research with the potential for publication and income generation.
• Perform administrative and academic duties, including module leadership, course reporting, and faculty board participation.

Candidate Requirements

Qualifications:

• A Master degree in Digital Marketing, Advertising & PR, Communication, Branding, or a closely related discipline (Required)
• A PhD/DBA in a related field is preferred (Desirable)
• UK-issued postgraduate or doctoral qualifications are an advantage

Experience:

• Ideally 2–4 years of teaching experience in higher education, preferably within a UK-aligned curriculum (Essential)
• Experience delivering digital marketing courses to full-time or part-time students (Essential)
• Evidence of curriculum development and innovation in teaching methods (Essential)
• Experience teaching/training corporate learners or executive students (Desirable)

Subject Expertise:
Strong knowledge and teaching ability in at least four of the following areas:

• Digital Marketing
• Social Media Strategy
• Advertising & PR
• Market Research & Analytics
• Green or Sustainable Marketing
• Integrated Marketing Communication
• Brand Strategy and Communication

Skills & Attributes:

• Ability to present content using varied teaching methods and digital platforms
• Strong written, verbal, and presentation skills
• Ability to work independently and within diverse academic teams
• Commitment to student mentorship, inclusive teaching practices, and academic excellence

Research & Scholarship:

• Interest or experience in publishing research in international refereed journals (Desirable)
• Willingness to contribute to the faculty’s scholarly, consultancy, or income-generating activities
• Experience in preparing or contributing to successful research or funding bids is a plus

Additional Requirements:

• Willingness to work flexibly depending on teaching and institutional needs
• Commitment to the university’s values and policies on equality, diversity, and inclusion
• Potential to positively contribute to the Faculty’s reputation and professional profile

Why Join DMU Dubai?

De Montfort University Dubai is a branch campus of DMU Leicester, UK. Since launching in Dubai International Academic City in 2021, and now based in Dubai Internet City, DMU Dubai delivers UK-quality education through globally relevant programmes in a modern and multicultural academic setting.

As a Lecturer in Digital Marketing & Technology, you will be part of a dynamic academic community dedicated to developing future marketing professionals. You will contribute to transnational education excellence, innovation in digital learning, and the integration of real-world marketing trends into the classroom—preparing students to thrive in a fast-paced, tech-driven global business environment.