Lecturer/Senior Lecturer in Media and Marketing Analytics (Practice; Education only; or Education & Research) at City, University of London

Founded in 1894, City, University of London is a global university committed to academic excellence with a focus on business and the professions and an enviable central London location.

City attracts around 20,000 students (over 40% at postgraduate level), from more than 150 countries and staff from over 75 countries.

In the last decade City has almost tripled the proportion of its total academic staff producing world-leading or internationally excellent research. During this period City has made significant investments in its academic staff, its estate and its infrastructure and continues to work towards realising its vision of being a leading global university.

Background

The new Department of Media, Culture and Creative Industries draws together academic staff specialising in Advertising, Creative Writing, Culture and Creative Industries, English literature, Management in Media and Creative Industries, Media and Communications, Media Production, Publishing, PR and Strategic Communications. The department is committed to maintaining the high quality of our teaching. For more information on the courses and modules we currently provide please see our website: https://www.city.ac.uk/about/schools/communication-creativity/media-cultural-creative-industries

Responsibilities

The successful applicant will have a good first degree (and, if applying for the research and education profile, a PhD, ideally in Media, Communication, Data Analytics, Marketing, Statistics or a related field) and expertise related to Media and Marketing Analytics. The role is focussed on professional analytical skills related to understanding media audiences and marketing data. Your specific focus and expertise may include (but is not limited to): audience and consumer research, social media analytics, web marketing and analytics, social network analysis, web scraping and data mining, digital marketing data mining, sentiment analysis, user surveys and target audience analysis in digital media, social listening, data visualisation and/or other analytic methods and tools.

Person Specification

You will have expertise in quantitative methods and be able to teach students (without a background in quantitative methods) data literacy in a way that is accessible and helps them understand how data insights can improve their media and communication practices.

Candidates should be able to teach and design modules across the subject in a way that is industry-focused and socially relevant. You should have the knowledge and ability to teach students across our programmes how to collect, interpret and implement user and marketing data in the Media and Communication Industries.

Additional Information

City offers a sector-leading salary, pension scheme and benefits including a comprehensive package of staff training and development.

Closing date for applications: 15 February 2024 at 11:59pm.

City, University of London is committed to promoting equality, diversity and inclusion in all its activities, processes, and culture for our whole community, including staff, students and visitors.

We welcome applications regardless of age, caring responsibilities, disability, gender identity, gender reassignment, marital status, nationality, pregnancy, race and ethnic origin, religion and belief, sex, sexual orientation and socio-economic background. City operates a guaranteed interview scheme for disabled applicants.

The University of business, practice and the professions.