Manager, Marketing & Ecommerce Consulting EMEA
Job Description
Job title: Manager, Marketing & Ecommerce Consulting EMEA
Company: Hilton
Job description: About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,400 properties and more than 1.1 million rooms, in 124 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune’s 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 173 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy.
Position Statement
Hilton’s EMEA Regional Marketing and eCommerce Team is responsible for driving increased market share and revenue through focused Destination Marketing, hotel-level eCommerce Consulting, and a series of speciality functions.
In this role, the Marketing & eCommerce Manager will be responsible for successfully onboarding new hotels that enter our portfolio of brands across Europe, Middle East, and Africa by connecting on-property teams and management companies to Hilton’s Marketing and eCommerce programmes, tools and resources as well as supporting the commercial ramp-up of the property, throughout their onboarding journey. The Marketing & eCommerce Manager will be responsible for implementing effective communication strategies with hotels, owners, management companies and key internal opening functions to ensure overall marketing success of bringing new properties to the Hilton family.
The Marketing and eCommerce Manager will be part of a dynamic Marketing and eCommerce team, supporting new and converting hotels in Europe, Middle East, and Africa to grow revenue and achieve target market share as quickly as possible. You will closely collaborate with internal centres of excellence to drive the commercial performance and hotel brand positioning, identify paid and owned media opportunities, and combine these with insights into local market trends, product, and audience segmentation to deliver a creative, focused marketing plan that establishes awareness or drives demand into each hotel under your remit.
Core responsibilities will include but not be limited to:
- Working collaboratively with functional specialists in Destination Marketing, Digital, Content, Commercial, Operational, PR, Brand Marketing and Brand Opening teams to deliver successful hotel openings and conversions and ensure smooth implementation of the Marketing and e-commerce strategy and system integration.
- Leading on-property teams through the critical onboarding milestones, supporting completing these tasks for a successful opening.
- Owning introduction of Hilton’s performance Marketing and eCommerce programmes and securing programme buy-in from key hotel stakeholders.
- Preparing for and holding Onboarding consultation calls and in-person meetings with hotel teams as required prior to and post-opening.
- Leading orientation for on-property commercial team members – including General Managers, Commercial Directors, Sales Managers and Marketing Managers – through Onboarding calls or meetings, empowering them with marketing and eCommerce knowledge and skills to help them drive their hotel’s commercial performance.
- Leading digital launch campaign intake and strategy brief processes for media planning to support key hotel openings aligned with their marketing budgets, commercial objectives, and targets.
- Managing all hotel opening processes, communications and reporting through internal technology platforms like Salesforce and PowerBI.
- Identifying needs and liaising with the MECG Hotel Support team for building onboarding job aids to empower hotel teams.
- Preparing Marketing & eCommerce opening support summary reports for key openings and sharing those with key regional commercial and operational stakeholders.
- Following up with the hotels on the post-opening period and providing support on openings related to Marketing and eCommerce inquiries.
- Regularly reviewing and improving existing processes for new opening hotels with the aim to improve the quality of support and efficiency and take advantage of automation and optimisation opportunities.
About you
The success in this role will demonstrate itself through the following attributes and skills:
- Solid understanding of commercial and digital strategies and channels
- Senior stakeholder management
- Excellent problem-solving skills and judgement capability
- Ability to think critically and analytically
- Strong communication and presentation skills
- Strong project management experience
- Proficient in MSOffice Suite, especially Microsoft Excel
- Previous Managerial experience within the field
- Experience working with hotel teams
